WBRZ Sees A Sure Thing In Sports Betting Programming
June 14th, 2021 by Paul GreeleyAs Louisiana moves closer to legalizing online sports betting, WBRZ, Manship’s ABC affiliate in Baton Rouge, is betting heavily that programs dedicated to those who gamble on sports is the next step for the online sports betting industry to transition from advertising on local TV to programming there.
WTMJ Earns Cronkite Award For Pandemic Unemployment Investigation
June 11th, 2021 by Paul GreeleyDuring its months-long investigation, the TMJ4 I-Team regularly reported on Wisconsin’s overly complicated and neglected unemployment system, which collapsed under the pressure of the pandemic. It helped 83 people collect nearly $400,000 in unemployment back pay.
TVNewsCheck Launches Weekly ‘Marketing Monday’ Newsletter
June 9th, 2021 by Paul GreeleyTVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
WPTV Meteorologist Goes Virtual To Continue Annual Bike Ride For The Red Cross
June 8th, 2021 by Paul GreeleyFor the past 23 years, WPTV’s Chief Meteorologist Steve Weagle spends 5 days on a bike riding down coast of Florida to raise awareness for hurricane preparedness and funds for the American Red Cross. This year’s ride was virtual and featured live looks from different locations around the community.
Katharyn Howe DeVille Is Right At Home As KTAL’s New CSD
June 2nd, 2021 by Paul GreeleyDeVille, an LSU grad, won’t have to move, or become familiar with the market as Shreveport is her hometown. “The best thing is that I get to do this in my hometown where I am close to my family,” says DeVille.
WRAL’s New Durham Bureau, A Very Visible Sign Of News Presence
May 27th, 2021 by Paul Greeley“It is important that we let viewers know in Durham and other places that we are really interested in what is happening there, we are committed to covering what is making news where they live and work,” says Rick Gall, WRAL’s news director.
WCAU Explores Racial Disparities One Year After George Floyd’s Death
May 25th, 2021 by Paul GreeleyRace in Philly: One Year Later will examine what has transpired over the past year since George Floyd’s murder, as well as what steps are being taken in response by the city.
Morgan Murphy Stations Fighting Vaccine Hesitancy
May 20th, 2021 by Paul GreeleyMorgan Murphy Media’s TV stations committed their resources over one day to fight vaccine hesitancy, reaching viewers and listeners in 11 states.
WTMJ’s ‘Milwaukee Tonight’ Promises Good News
May 17th, 2021 by Paul GreeleyResearch told WTMJ that their viewers want more positive news and the station’s response was the weeknightly Milwaukee Tonight. Local viewers and news directors across the country are already embracing it.
Broadcasters Foundation of America Needs Donations
May 10th, 2021 by Paul Greeley“In its more than 70 years of existence, The Broadcasters Foundation has provided financial assistance to every broadcaster who qualified, and we want to continue that track record,” says Scott Herman, Broadcasters Foundation of America’s chairman.