WNYW Mines Archives To Turn Cold Cases Into Podcasts
April 22nd, 2019 by Paul GreeleyA trip to WNYW’s Tape Room, where the station keeps its archives, sparked an idea for reporter Dan Bowens. In the Tape Room, Bowens found old reports of crimes from the New York/New Jersey/Connecticut area that have remained unsolved to this day. Bowens has produced 13 audio-only podcasts so far. Of those, four were made into TV stories and then those four were stitched together for a 22-minute special called The Tape Room.
TV News Vans As Moving Marketing Icons
December 17th, 2018 by Paul GreeleyEasy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
WPIX’s David Hyman Honored For 25 Years In NY TV
November 8th, 2018 by Paul GreeleyWPIX’s David Hyman, the station’s VP of marketing and creative services, will be inducted into the NY NATAS Silver Circle, an honor bestowed on those who have devoted a quarter of a century or more to the television industry and have made significant contributions to the New York television market.
500 NYC Buses Proclaim WPIX’s Commitment To Viewers
October 15th, 2018 by Paul GreeleyImages from five high-profile news stories are the basis of a new mobile print campaign for WPIX being seen all over New York City. The station’s coverage of these stories is paying dividends. “I think it has a lot to do with why people are watching PIX and why our ratings are improving,” said David Hyman, WPIX’s marketing and creative services VP.
In NYC, WNYW Is The Dominant Station On Facebook
September 5th, 2018 by Paul GreeleyThis week’s Social Scorecard covers the social media scene in New York City where broadcasters are vying for their share of engagement among 140 million actions. WNYW, the Fox O&O, is far ahead of all broadcasters there. Its secret? Fewer posts that appeal to their followers’ emotions. “Sometimes, less is more,” says Dan Carlin, the station’s programming and research VP.