KVUE’s Kristie Gonzales, Marketer Turned General ManagerSeptember 11th, 2019 by Paul Greeley
Kristie Gonzales was recruited by Tegna to be KVUE’s general manager, even though it was to be her first time in the corner office. “They took a chance on me and they believed in me and supported me during my first year,” she says.
Cultivating Creativity: Tips From Promax Station SummitJune 28th, 2019 by Paul Greeley
When you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
Marketing Local TV News Choppers, Part 1January 16th, 2019 by Paul Greeley
TV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.