Nexstar Names Casey Clark WJZY News Director
August 7th, 2020 by Paul GreeleyThe Nexstar Fox affiliate in Charlotte, N.C., has a new owner, new general manager and now a new news director, all since March. I caught up with Casey Clark in the WJZY Charlotte newsroom on Thursday, his second day on the job.
How Gray’s WCJB Got Its Groove Back
July 10th, 2020 by Paul GreeleyWCJB, a legacy station in Gainesville, Fla., was losing news viewers and revenue three years ago. This May, its 11 o’clock news ratings was up 48% in adults 25-54. See how the ABC affiliate turned itself around.
How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
KSHB Protest Promo Is A Call To Listen
June 24th, 2020 by Paul GreeleyThis is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.
Austin’s KXAN Investigations Are As Big As Texas
June 3rd, 2020 by Paul GreeleyEverything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.
GM & News Director Openings At Morgan Murphy Media
November 4th, 2019 by Paul GreeleyMorgan Murphy Media, a privately-held broadcast group, has rare openings for a general manager and news director at its Madison and La Crosse, Wis., TV stations. Morgan Murphy is committed to quality journalism, and has won five national Edward R. Murrow Awards from the RTDNA in the past four years, including the top prize for overall excellence in 2016.
KCCI Launches New Set Featuring More Video Elements
September 5th, 2019 by Paul Greeley“What people will see is graphics and a clearer presentation. These will make our stories and severe weather coverage easier to follow,” said Allison Smith, KCCI’s news director.
Ernie Paulson Upped To News Director At KARK
April 11th, 2019 by Paul GreeleyPaulson takes over the position vacated when former boss Austin Kellerman, left to become director of digital content for Nexstar corporate in February.
10 Things Learned In 10 Years As A News Director
August 2nd, 2018 by Paul GreeleyAustin Kellerman has been the news director for Nexstar at their stations in Little Rock and Abilene for the past 10 years. Long enough to have learned some valuable lessons.
Lesson 1. Don’t promise what you can’t deliver.