“With so many people out of work, and kids not getting school meals, we recognized early on the need for food in our community was at an all-time high, we knew there was a way to help,” said, John R. Soapes, WESH’s general manager.
“KOAT’s Project CommUNITY Giving Tuesday made a huge difference for families in central New Mexico, with donations raising over $81,000 in total,” said Rodney Prunty, United Way of Central New Mexico’s president.
In a Zoom interview, you can watch the creative services directors and marketing executives of four local TV stations in Kansas City describe how they all came together as partners to hold an all-day fund raiser to benefit local residents affected by the coronavirus pandemic.
The donations included $100,000 from Sean Payton, the New Orleans Saints head coach. “During times like these, it is not only our duty but our privilege to join in and help our community,” said Joel Vilmenay, WDSU’s general manager.
“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”
WPIX, Scripps’ CW affiliate in New York City, created a 90-second music image spot as a tribute to first responders, city workers and the courageous healthcare workers by re-working its station anthem, We Are New York’s Very Own.
New jobs posted to TVNewsCheck’s MediaJobCenter include openings for a general manager, assistant news director, executive producer, news producers, sales director, digital sales, meteorologists, engineers and reporters in 12 different markets.
Working from home for local TV marketers is the new normal, as they say. So let’s have some fun with it. Show me your home studio, desk, set-up, edit station, wherever it is that you’re calling your work station at home. Write a few lines about it and then send the videos (links to YouTube or Vimeo works great) or pictures to me.
“Having grown up in rural Iowa, I am familiar with the practice of one neighbor helping another so I am not surprised by the generosity of Iowans and their desire to help their neighbors in need,” said Michelle Book, Food Bank of Iowa’s president.
Project Community: Day of Giving, raised $1.2 million, the equivalent of more than 6 million meals for area communities. It was the largest single day fundraising in the station’s 62-year history.