When tornadoes touched down in Dayton, WDTN stayed with viewers throughout, covering the damage, and then set up relief efforts to raise money for the victims. “Our brand mission is Working For You and we’ve never been more proud to say it, and more importantly, live it,” said Jason Doyle, WDTN’s creative services director.
Taking a 120-mile bike ride down the beach with WPTV’s Chief Meteorologist Steve Weagle looks like fun. But the best part is he raises money for charity and awareness about the beginning of hurricane season along the way.
The Bergstrom Stateline Quiz Bowl started 5 years ago on WTVO/WQRF. Since then, more than 1500 students representing more than 50 high school have participated. “Aside from local news, you don’t see a lot of TV stations producing 40 straight weeks of a locally-originated show like this,” said Kelly Lattimer, WTVO/WQRF’s general manager.
On Memorial Day, May 27th, a record 18 tornadoes touched down in the Dayton area. On Thursday, May 30th, WXIX, Gray’s Fox affiliate in Cincinnati, produced a telethon to help the victims. “Though Dayton isn’t in our DMA, WXIX serves a great deal of the southern Dayton market,” said Dom Nardo, WXIX’s creative services director.
WAVY and WVBT, Nexstar’s NBC and Fox affiliates in Portsmouth, Va., started a relief fund to benefit the victims and families of those killed and wounded in the attack. “10 On Your Side’s mission, at the core, is to be there for our community and viewers,” said Carol Ward, WAVY’s general manager.
This past week on TVNewsCheck’s Media Job Center, Cox’s Fox affiliate in Boston (actually the station is located in Dedham, Mass., an important distinction as you’ll see), placed an ad for a “creative” (its emphasis) senior producer.
KCTV, Meredith’s CBS affiliate in Kansas City, is doubling down on sports coverage with a daily, half-hour sports show called The Locker Room Show. The show is hosted by Dani Welniak and produced by Nikki Rushing. “I don’t feel an immense amount of pressure, like: oh, two women are in charge. I think it adds to the product versus adding pressure,” Rushing says.
Rick Swanson, VP of marketing and programming for the Promax Station Summit, reveals a couple new sessions this year that came directly from a committee of station and network marketers who helped him identify the pressing needs of attendees.
WTAE, Hearst’s ABC affiliate in Pittsburgh, spent more than a year to uncover the secretive bid process to lure Amazon’s headquarters, giving viewers an inside view of the station’s ultimately successful court battles culminating in the revelation of an offer of $2 billion in tax incentives.
KPRC 2’s 2019 Military Appreciation on-air and digital campaigns will feature the station’s reporters and anchors who have served, are serving, or have family members in service or veterans.