WDAF ‘Weather Story’ Promos Are Different
May 10th, 2019 by Paul Greeley“Too often, we are promoting our technology and not our people,” said Danielle Ray, the creative services director at WDAF. “Every station has great technology, but our people set us apart and how they tell the ‘weather story’ is different. That was our inspiration for these promos.”
KAUZ-KSWO Guilty Of First-Alert Weather Coverage
May 9th, 2019 by Paul GreeleyRob Thomas, marketing director at KAUZ Wichita Falls, Texas, shared a recent promo that I think makes great use of on-air examples as evidence to back up claims of being the first alert station. I believe that sometimes TV station creative services ought to think of themselves as lawyers in front of a jury, trying to convince them that your station is guilty of great coverage. Show me the evidence.
WPIX Goes To Central America To Document Immigrants’ Stories
May 8th, 2019 by Paul GreeleyWPIX, Tribune’s CW affiliate in New York City, sent a news crew down to three countries in Central America, Honduras, El Salvador and Guatemala, to report what conditions are like there. WPIX reporter Cristian Benavides and photographer Kenneth Pelczar spent a week there in late April. Benavides and Pelczar did live reports from the ground while there and, on their return, are sifting through all the material they gathered for a series of reports on WPIX’s newscasts titled, Trapped in the Triangle.
Uncovering Toxic School Water Earns WTVF National Headliner Award
May 7th, 2019 by Paul GreeleyThe investigation, Toxic School Water, revealed that officials in Metro Nashville Public Schools were keeping test results showing toxic lead in schools’ drinking water from parents, principals and the public.
Watch Winners Of Wisconsin Broadcasters Association Awards
May 7th, 2019 by Paul GreeleySince 1951, the Wisconsin Broadcasters Association is the only trade association which supports, promotes and represents all radio and television broadcasters in Wisconsin. The WBA’s membership is composed of 95% of all radio and televisions stations in Wisconsin, as well as associate member companies who provide services to the state’s broadcasting industry.
WEAU Turns Record Snow Into A Marketing Opportunity
May 3rd, 2019 by Paul GreeleyEau Claire, Wis., about 90 miles east of Minneapolis, broke the record for the most snowfall in February with 53 inches. Andrew Felix, promotion and creative services director at Gray’s WEAU, the NBC affiliate there, saw it as a marketing opportunity.
WPTV’s Mission: Protecting Beaches, Waterways, Wetlands
May 1st, 2019 by Paul GreeleyWPTV’s Protecting Paradise specials focused on multiple environmental issues, ranging from beach bacteria and turtles to aquaculture, which aired during WPTV’s morning news and its 5 o’clock news every day during Earth Week. “WPTV’s significant commitment to environmental issues is being made with the consultation of who matters most to us, our viewers and our community,” said Lloyd Bucher, WPTV’s general manager.
Baltimore’s WBFF Earns 5 National Headliner Awards
April 30th, 2019 by Paul GreeleyWBFF receives awards across consumer, investigative, public service and feature categories. “We are incredibly proud of our talented roster of journalists who are dedicated to uncovering and elevating important issues in their communities and keeping our viewers informed,” said Scott Livingston, Sinclair’s senior vice president of news.
KBJR’s News, Creative Services Team On ‘Our New Weather’ Documentary
April 29th, 2019 by Paul GreeleyKBJR, Quincy’s NBC-CBS affiliate in Superior, Wis., aired a half-hour special last Thursday titled, Our New Weather, a joint effort between the station’s news department and creative services department.
York’s WPMT Supporting Local Charities With Fundraiser
April 26th, 2019 by Paul GreeleyWPMT York, Pa., is backing a fundraising effort, Give Local York, to help support York County charities and services. “Our plan is to be a part of making Give Local York a success for years to come, and to play witness to the impact that this annual event has on the place we call home,” said Christopher Topf, WPMT’s general manager.