KRBK’s New Morning Promo is Jumping, Literally
May 19th, 2021 by Paul GreeleyKRBK Springfield, Mo., has a new morning promo that takes the idea of jump-starting your day to a whole new level. And to demonstrate that, the station needed a trampoline.
KPRC Salutes Hospital Workers, Teachers And Military During May
May 13th, 2021 by Paul GreeleyThe May Heroes series will celebrate and spotlight people from different backgrounds across the Greater Houston area who are making a difference in the communities.
Scripps Gives Away 500,000 Books … And Counting
May 12th, 2021 by Paul GreeleySince its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
KHOU Weather Promo Buzzes With Believability
May 11th, 2021 by Paul GreeleyCheck out this weather promo that started when Deilia Williams, KHOU’s marketing director, asked her team for off the wall ideas.
WFXT’s Digital Videos Shine A Light On Talent’s Personalities
May 6th, 2021 by Paul Greeley“We want viewers to see our people how we get to see them every day behind the scenes — down-to-earth and personable,” says Heath Benfield, promotion manager for WFXT, Cox’s Fox affiliate in Boston.
Two Stations In Different States Share Weather Coverage
May 5th, 2021 by Paul GreeleyRob Thomas serves as the creative services and marketing director for two stations separated by 50 miles and the Oklahoma and Texas state lines. So when a tornado touched down in the area, both stations pooled their resources for the benefit of viewers in both locations.
Wisconsin Broadcasters Honor State’s Best TV Promos
May 4th, 2021 by Paul GreeleyThe Wisconsin Broadcasters Association announced its 2020 Awards for Excellence in TV and included were winners in marketing categories like Best Image, Best Weather and Best Topical.
Magis Media’s Election Tool Repurposed For Vaccines
May 3rd, 2021 by Paul GreeleyTV stations that used Magis Media’s election mapping software say a new version that tracks COVID vaccine data is much like the election display — easy to use and visually dynamic for better storytelling.
WSLS’s Newscasts To Pop Up In Different Towns
April 29th, 2021 by Paul GreeleyIt’s not easy for local TV stations to broadcast its newscasts outside the station’s usual studio. But that’s exactly what WSLS, Graham Media’s NBC affiliate in Roanoke, Virginia will be doing every other Friday starting in May and ending in November in a new initiative called, WSLS 10 In Your Town.
WCAU And WWSI Hosting Bilingual Vaccine Phone Bank
April 27th, 2021 by Paul GreeleyWCAU and WWSI, the NBC and Telemundo stations in Philadelphia owned by NBCUniversal, are partnering with the New Jersey Department of Health and the Pennsylvania Department of Health to host a bilingual COVID-19 vaccine informational phone bank tomorrow.