Chicago’s WGN Tells Its February Sweeps Story
March 6th, 2019 by Paul GreeleyIn February, WGN Chicago said it ranked No. 1 or No. 2 in almost every weekday newscast in adults 25-54. And the WGN Morning News just celebrated its eighth year as the top-rated morning news in Chicago. “From hard-hitting investigative pieces to light-hearted morning news banter, our goal is to inform, update and entertain,” said Jennifer Lyons, WGN’s news director.
Gray’s Fargo Stations Help Make-A-Wish Families
March 5th, 2019 by Paul GreeleyThanks to KVLY and KXJB, Gray’s NBC and CBS affiliates in Fargo, N.D., Make-A-Wish of North Dakota has more than 500,000 airline miles to help make sick kids’ wishes come true. “It’s an honor to partner with Make-A-Wish and our community. We are grateful for generosity throughout North Dakota,” said Wendy Bernier, the stations’ creative services director.
KING’s ‘Truth’ Campaign Helps February Ratings
March 4th, 2019 by Paul GreeleyKING launched a refined brand messaging campaign prior to the February sweeps period, reinforcing the mission of KING: finding the truth for all Northwest communities. “Our organization conducted brand workshops to find our strengths and truly define how we cover news and what we’re passionate about,” said Jay Yovanovich, KING’s marketing director.
WPIX’s Marketing Team Creates Documentary Series
February 28th, 2019 by Paul GreeleyNot many local TV marketing departments get the chance to create long-form content like a four-part documentary. But the team at New York’s WPIX welcomed the challenge. “I think if you went to most creative services shops in the country, you would find a lot of frustrated filmmakers who would be dying to do something like this,” said Heath Benfield, the series creator.
KRON Launches 24/7 Digital News Subscription Service
February 25th, 2019 by Paul GreeleyThe KRON-ON streaming video platform features 11 hours of KRON’s regularly scheduled live, local news programming, including six hours of live morning news coverage and five hours of live evening news, commercial free via KRON-ON. “Nexstar’s comprehensive cross-platform content development strategy leverages innovative technologies to create new products and services that meet the unique needs of the local communities we serve in San Francisco and across the United States,” said Tim Busch, Nexstar’s president.
A Guide For Recruiting Local TV Marketers
February 25th, 2019 by Paul GreeleyWhen it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend. So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.
WWL’s Carl Arredondo Retires Due To Health
February 22nd, 2019 by Paul GreeleyCarl Arredondo, WWL’s chief meteorologist and a 28-year veteran of the Eyewitness News team, announced his retirement due to failing eyesight. “It becomes hard when someone sticks out their hand to shake yours and you don’t see it,” he says.
How WAVY Juggles Its News Chopper And Drone
February 19th, 2019 by Paul GreeleyWAVY, Nexstar’s NBC affiliate in Portsmouth, Va., is in the fortunate position of having its own news helicopter on the premises as well as a drone. But deciding when to use either is a fine art. “So we see what fits best, the drone or the helicopter, and some days, we have them both out,” said Jeff Myers, WAVY’s news operations manager and chief photographer.
WBOC Promo Campaign Features Weatherman As Child
February 14th, 2019 by Paul GreeleyIn the hit CBS comedy, Young Sheldon, the main character is a child prodigy, academically gifted in the sciences. In a promo campaign for WBOC’s Dan Satterfield, the station’s chief meteorologist, the spots depict Satterfield as a child resembling young Sheldon.
NBC/Telemundo Program Grows Station Marketers
February 13th, 2019 by Paul GreeleyMost people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.