news marketing

“Central Alabama has experienced a one-two punch the last few weeks with tornadoes and severe weather,” says Susana Schuler, GM of WVTM Birmingham, Ala.

Sherry Carpenter, WJXT’s creative services director, says viewers are already calling the station asking if they can buy The Morning Show bobble heads.

Heartbreak and Hope after COVID: The Donna Fox Story, is a behind-the-scenes story of a hospital nurse whose husband and dad get Covid 19, are treated together and die within days of each other.

WDIV, Graham Media’s NBC affiliate in Detroit, was named “Station of the Year” for the seventh year in a row by the Michigan Association of Broadcasters.

WOIO in Cleveland, brought together experts from all three major hospitals and reps from the Cleveland Browns, Cleveland Indians and Cleveland Cavaliers for a live, hour-long special answering questions about the Covid 19 vaccine.

“Since 2017, we’ve been the over the air home to both the Mets and the Yanks,” says Dave McDonald, WPIX’s promotion manager, “so for our seasonal launch campaigns we like to go as big as we can.”

New jobs post to TVNewsCheck’s Media Job Center include openings for a news director, a news digital content manager, and a systems engineer.

Responsive and responsible news coverage, marketing that highlighted its on-air talent, new news franchises and a deep freeze lifted KHOU late news to the top during the February ratings period.

If Mark Twain were living today, he might amend his famous quote about the weather to say, “Everybody talks about climate change, but nobody does anything about it.” And Twain might agree that KNTV in San Francisco is doing something about it.

“We feel a program with trusted community leaders and health experts had a chance to better inform communities, especially ones of color about the facts surrounding the vaccine,”  says Scott Duff, WSFA’s news director.