WSFA Montgomery Addresses Vaccine Fear In Live Special
March 18th, 2021 by Paul Greeley“We feel a program with trusted community leaders and health experts had a chance to better inform communities, especially ones of color about the facts surrounding the vaccine,” says Scott Duff, WSFA’s news director.
WBAL Baltimore To Stream Special On Race And Equity
March 17th, 2021 by Paul GreeleyThe special, To Be An American: Identity, Race And Justice, featuring a wide array of thought leaders from across the nation, is a special project from Matter of Fact with Soledad O’Brien, the nation’s most-watched syndicated public affairs program,
WRAL’s ‘Your Voice’ Seeks Diversity In Views
March 13th, 2021 by Paul GreeleyWRAL Raleigh, N.C., wants viewers to talk back to it and has launched new technology that lets viewers record what they think on a variety of topics and share those thoughts that end up in WRAL newscasts.
How TV Stations Are Connecting With Their Communities
March 12th, 2021 by Paul GreeleyTV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
WVUE New Orleans February Ratings Strongest In Its History
March 11th, 2021 by Paul GreeleyDuring the February 2021 ratings period, WVUE, branded as Fox 8, led all other stations Monday through Friday in morning, evening and late newscasts.
Nexstar’s California Stations Host Pandemic Town Hall
March 9th, 2021 by Paul GreeleyThe one-hour virtual town hall will be hosted from the studios of KTXL Sacramento, and has the potential to reach more than 28 million viewers across California.
Meredith’s Marketing Hubs Handle ‘Juggling Act’
March 8th, 2021 by Paul GreeleyMeredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
Nexstar Taps Stephen Arnold For NewsNation’s Music
March 5th, 2021 by Paul GreeleyStephen Arnold Music created custom music packages for NewsNation’s expanded lineup, which includes NewsNation Early Edition with Nichole Berlie, NewsNation Prime with Marni Hughes, Rob Nelson and Albert Ramon, The Donlon Report, and the one-hour interview show Banfield.
WXIA Taps Skeptical Mom Viewer For Vaccine Reporting
March 1st, 2021 by Paul GreeleyWXIA Atlanta took an innovative approach to address concerns and mistrust over the COVID-19 vaccines. Instead of a reporter interviewing the experts, they turned the questioning over to an Atlanta viewer skeptical of the COVID-19 vaccines, a mom with two kids who was also a caregiver for her live-in elderly mother.
WBTS Boston’s Black History Tribute Is Pure Poetry
February 26th, 2021 by Paul GreeleyWBTS, the NBC-owned affiliate in Boston, branded as NBC10 Boston, used an original poem about Boston’s Black history to create videos celebrating Black History Month. Robert Poulton, NBC10’s VP of brand and marketing, reached out to me on social media to share the station’s work.