QR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
In the country’s 85th television market, El Paso, when a major breaking news story like this one happens, it can put enormous pressure on the TV stations there to adequately cover the story. Here’s a picture of how the local stations and their owners responded.
KMIZ, the ABC affiliate in Columbia, Mo., took home six first-place honors at the annual MBA convention last weekend in Branson. “It is gratifying to be recognized by our peers but more importantly knowing our newscasts make a positive impact on people’s lives in Mid-Missouri,” said Curtis Hancock, KMIZ’s news director.