Paula McDermott Joins WCAU-WWSI As Director Of Strategic PartnershipsJuly 12th, 2021 by Paul Greeley
WCAU and WWSI, NBCUniversal’s NBC and Telemundo stations in Philadelphia, named Paula McDermott as the new Director of Strategic Partnerships. McDermott’s experience, track record, reputation, and intimate knowledge of the Philadelphia market makes her the perfect choice for this critical role.
WLBT Jackson Named Mississippi’s Station Of The YearJuly 8th, 2021 by Paul Greeley
“We don’t do what we do to get awards, but it sure feels good when other people take notice and recognize our time, energy and efforts to tell great stories and make a difference,” says Ted Fortenberry, WBLT’s GM.
New WIVB Buffalo Website Highlights Its Commercial Production ProwessJuly 7th, 2021 by Paul Greeley
WIVB, Nexstar’s CBS affiliate in Buffalo, N.Y., recently premiered a marketing website that showcases its commercial production abilities. It includes examples in a variety of categories including retail, restaurants, medical, car dealers and home improvement, to name just a few.
WBAL Airing Special On What It Means To Be An AmericanJuly 2nd, 2021 by Paul Greeley
To Be An American: Identity, Race and Justice, airs Saturday night at 8. The one-hour production, featuring a wide array of thought leaders from across the nation, is a special project from Matter of Fact with Soledad O’Brien, the public affairs program produced by Hearst Television.
TV Stations Continue Helping Their CommunitiesJuly 1st, 2021 by Paul Greeley
TV stations across the country continue to lead efforts to help those in need in their communities in a variety of ways.
A Media Buyer’s Top Recommendations For Local TV MarketersJune 29th, 2021 by Paul Greeley
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
A Guide To Media Buying For Local TV CSDsJune 28th, 2021 by Paul Greeley
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer gives her insights into what’s new, what’s changing and what her top recommendations are for local TV stations when it comes to paid media.
WLS Airing Special On Chicago’s LGBTQ+ CommunityJune 25th, 2021 by Paul Greeley
WLS in Chicago is airing a half-hour special to celebrate the people and the stories that comprise the LGBTQ+ tapestry in Chicago, while also exploring some of the top-of-mind issues important to the community.
KING Seattle Earns Peabody Public Service AwardJune 24th, 2021 by Paul Greeley
KING, Tegna’s NBC affiliate in Seattle, earned a 2020 Peabody Award in the Public Service category for Facing Race, a 13-week original series that tackled the difficult topic of systemic racism in the Pacific Northwest.
KNXV’s Police Investigation Earns Peabody AwardJune 23rd, 2021 by Paul Greeley
KNXV, the Scripps ABC affiliate in Phoenix, exposed widespread and systemic problems with Arizona’s so-called “Brady” lists, which are supposed to track police officers in the state with documented histories of dishonesty, false arrests, crimes and integrity concerns.