Local TV News Promos Reassure Viewers
March 16th, 2020 by Paul GreeleyThe one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.
Nexstar Stations Streaming Coronavirus Information Daily
March 13th, 2020 by Paul Greeley“We launched the daily stream earlier this week as an additional resource for people to get the latest headlines on the virus from trusted, local news sources,” said Austin Kellerman, Nexstar’s director of digital content. “With all the misinformation out there, this is a way to get trusted information out to the public.”
How Are Stations Promoting Their Coronavirus Coverage?
March 12th, 2020 by Paul GreeleyI’m looking to share how TV stations in the U.S. are promoting and covering the coronavirus pandemic in their markets. You can contact me at [email protected] or call me with any questions at 817-578-6324.
Kristen Joyal New Marketing Director At WTLV Jacksonville
March 12th, 2020 by Paul GreeleyKristen Joyal has been named marketing director of WTLV, (First Coast News), Tegna’s NBC affiliate in Jacksonville, Fla.
WSMV Nashville Raises $400,000 For Tornado Relief
March 9th, 2020 by Paul GreeleyWSMV aired live cut-ins to help raise funding and educate viewers on what they can do to help the Red Cross and their neighbors rebuild the areas affected by the tornadoes that tore through Nashville and Putman County in the early hours of Tuesday morning, March 3.
KETV Omaha On Front Lines Of Coronavirus Story
March 6th, 2020 by Paul GreeleyThat’s because many travelers who may have been exposed to the virus are being quarantined at two locations in Omaha. “It’s not often that you have a midsize television market playing an important part in covering a global story,” said John Livingston, KETV’s creative services director.
Nexstar Moves Paul Spingola From New Haven To Tampa
March 4th, 2020 by Paul GreeleyThe new creative services director for WFLA, Nexstar’s NBC affiliate in Tampa, Fla., is no stranger to the Nexstar Nation. But he’s really new to Tampa. I caught up with Paul Spingola who’s just been on the ground there for three days since starting on Monday. Spingola is making the move to Tampa’s WFLA from another Nexstar station, WTNH, the ABC affiliate in Hartford-New Haven, Conn.
WBTV Lives Up To Being ‘On Your Side’
March 3rd, 2020 by Paul GreeleyWBTV’s investigative team is leading the charge with the support of the station’s news director to include the entire newsroom in results-focused journalism. “This is a campaign designed to encourage viewers to turn to us when they need someone on their side,” said Robby Thomas, WBTV’s marketing director.
Nexstar Has A VP-GM Opening In Market 73
March 2nd, 2020 by Paul GreeleyNexstar is looking for a new vice president and general manager for its broadcasting, digital and mobile operations in Springfield, Mo., including KOLR (CBS), KRBK (Fox), and KOZL (MNT). This is a rare opportunity for an experienced, enthusiastic and highly engaged broadcasting executive to oversee three stations with an unparalleled competitive position in the market.
WWBT’s ‘All Devices’ Promo Grabs You
February 26th, 2020 by Paul Greeley“The results of All Devices (Part II) have been worth it, and the response online has been incredible,” said Erik Candiani, about WWBT’s latest news promo. “Yes, it took a long time. Yes, it was a pain in the butt to pull off, but, people notice. And that’s our job as marketers, right? Get people to notice.”