NewsNation, Nexstar Media’s nascent cable network, is set to launch a new promotional campaign across the country in September. “What you hear and see in this campaign is very much a decidedly different tone of voice,” says Jonathan Killian, NewsNation’s VP of creative marketing and brand communication.
Stephen Arnold Music created custom music packages for NewsNation’s expanded lineup, which includes NewsNation Early Edition with Nichole Berlie, NewsNation Prime with Marni Hughes, Rob Nelson and Albert Ramon, The Donlon Report, and the one-hour interview show Banfield.
WGN America, which will be rebranded on Monday, March 1st, to NewsNation, has announced some promotions and hires to its creative team in Chicago.
For Jonathan Killian, NewsNation’s new VP for creative marketing and brand communications, one one of the first challenges is helping viewers find the fledgling national newscast, whose brand of center-of-the-road news has been slow to get off the ground with viewers.
WGN, Nexstar’s Chicago independent, is celebrating Hispanic Heritage Month by featuring special stories of interest to Chicago’s Hispanic American community on WGN News at Nine.