WGN Celebrates Chicago’s Hispanic American Community
September 25th, 2020 by Paul GreeleyWGN, Nexstar’s Chicago independent, is celebrating Hispanic Heritage Month by featuring special stories of interest to Chicago’s Hispanic American community on WGN News at Nine.
How Nexstar’s $120 Million Will Promote ‘News Nation’
August 21st, 2020 by Paul GreeleyPerry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
Local TV Stations Push For Racial Equality
August 20th, 2020 by Paul GreeleyPerhaps a significant step toward real equality could begin with televised dialogues, conversations, interactions and discussions so racial inequality gets exposed to thousands of people in communities all over the U.S., and a path to equality begins to emerge.
Nexstar Names Casey Clark WJZY News Director
August 7th, 2020 by Paul GreeleyThe Nexstar Fox affiliate in Charlotte, N.C., has a new owner, new general manager and now a new news director, all since March. I caught up with Casey Clark in the WJZY Charlotte newsroom on Thursday, his second day on the job.
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
The New Us: Local TV Marketing In 2020, Part 4
July 31st, 2020 by Paul GreeleyLocal TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
The New Us: Local TV Marketing In 2020, Part 3
July 30th, 2020 by Paul GreeleyLocal TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
The New Us: Local TV Marketing In 2020, Part 2
July 28th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
WSPA Hires Susan Pascal As Creative Services Director
July 20th, 2020 by Paul GreeleySusan Pascal has more than 17 years’ experience in TV station marketing in New York, Boston and Providence, R.I. “I’m excited,” said Pascal, “it’s going to be fun.”
WCMH’s Matt Barnes Named Big Brother Of The Year
July 8th, 2020 by Paul Greeley“Being Jaylin’s Big Brother is one of the best things that could have happened in my life,” said Matt Barnes. “Watching him mature into the man he is today and being able to be just a small part of his journey has been amazing. I just hope our experience inspires others to get involved with the organization and make a difference in someone’s life”