Rio Grande Valley’s KGBT Tops On Facebook
August 14th, 2018 by Paul GreeleyKGBT down in the Rio Grande Valley of Texas is not only leading on Facebook in market 84, but is outperforming stations in markets that are much larger. “We have 332,881 likes on our Facebook page, more likes than some of the stations that are in the top 20, top 30 markets. I’m excited about that,” says Ronald Marley, KGBT’s digital executive producer.
Nexstar Expands Buffalo Bills Games To 8 Markets
August 9th, 2018 by Paul GreeleyEight TV stations in New York and Pennsylvania will broadcast Buffalo Bills pre-season games, potentially reaching more than 4.2 million viewers.
“Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania,” said a principal Buffalo Bills owner.
10 Things Learned In 10 Years As A News Director
August 2nd, 2018 by Paul GreeleyAustin Kellerman has been the news director for Nexstar at their stations in Little Rock and Abilene for the past 10 years. Long enough to have learned some valuable lessons.
Lesson 1. Don’t promise what you can’t deliver.
WCMH Scores Facebook’s Top Spot In Columbus
July 31st, 2018 by Paul GreeleyIn Ohio’s capital, Columbus, Nexstar’s WCMH is a million actions ahead of its next nearest competitor on Facebook. The key is to its high engagement? Finding the right stories that everybody connects to at the same time.