In Charlotte, N.C., at WJZY, Nexstar’s Fox affiliate, the station focused on some of the quirkier things about the Christmas holiday. The news talent had zero warning about subject matter or what food or drink item they’d be silently handed. All responses were genuine and real.
Market Share has been sharing holiday promos from TV stations across the country. There’s still time to submit your station’s Happy Holiday messages this week, so send them to me at [email protected].
The spot teases some big changes coming to the station in January. Stay tuned here on Market Share for more specifics about the changes in January.
This is the ninth year in a row NBC4 partnered with the Mid-Ohio Food Collective for Double Your Donation Day.
The Avera Tradition of Caring in KELOLAND grant program will award grants to local nonprofit organizations to provide a television and digital advertising campaign for education and awareness of their organization.
WXIN Indianapolis launched an hour-long lifestyle show in September. In October, it was the No. 1-rated program in its time slot. Good planning, a winning news lead-in, great talent and solid marketing have made Indy Now a winner with local advertisers and viewers while reflecting Nexstar’s corporate vision.
KSWB San Diego took advantage of people watching a Fox network program to topically promote its late news and the next day’s morning news. The results were impressive.
Market Share has written about WGN Morning News more than any other news operation. Why? The show and especially the promos are outrageous, real, hilarious and irreverent. Check out its latest effort that’s about to debut.
“I have been in people’s living rooms for the past 25 years,” Mark Allan says. “That is an honor, to be their trusted source of what is happening in their city, a responsibility I have taken very seriously and I have done my best.”
Jillian Deam and Ryan Ahlwardt will host the hour-long Indy Now, a lifestyle entertainment show, that debuts Monday morning, Sept. 13.