Building Brands On Investigative Journalism
January 10th, 2022 by Paul GreeleyTwo TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?
KDVR-KWGN Helping Boulder Wildfire Victims
January 5th, 2022 by Paul GreeleyThe fast-moving fire forced nearly 35,000 residents to evacuate and at least one shopping center was destroyed. Within 12 hours of igniting, the fire became the state’s most destructive in terms of structures lost.
Happy Holidays From WJZY, Fox Charlotte
December 30th, 2021 by Paul GreeleyIn Charlotte, N.C., at WJZY, Nexstar’s Fox affiliate, the station focused on some of the quirkier things about the Christmas holiday. The news talent had zero warning about subject matter or what food or drink item they’d be silently handed. All responses were genuine and real.
Happy Holidays From WDAF, Fox Kansas City
December 27th, 2021 by Paul GreeleyMarket Share has been sharing holiday promos from TV stations across the country. There’s still time to submit your station’s Happy Holiday messages this week, so send them to me at [email protected].
WJZY’s Two-Minute Promo Reveals Big Changes In January
December 23rd, 2021 by Paul GreeleyThe spot teases some big changes coming to the station in January. Stay tuned here on Market Share for more specifics about the changes in January.
WCMH Columbus Raises $3 Million For Ohio Food Bank
December 22nd, 2021 by Paul GreeleyThis is the ninth year in a row NBC4 partnered with the Mid-Ohio Food Collective for Double Your Donation Day.
KELO Sioux Falls To Donate $200K Of Airtime To 15 Nonprofits
December 15th, 2021 by Paul GreeleyThe Avera Tradition of Caring in KELOLAND grant program will award grants to local nonprofit organizations to provide a television and digital advertising campaign for education and awareness of their organization.
WXIN’s ‘Indy Now’ A Blueprint For Successful Local Programming
November 15th, 2021 by Paul GreeleyWXIN Indianapolis launched an hour-long lifestyle show in September. In October, it was the No. 1-rated program in its time slot. Good planning, a winning news lead-in, great talent and solid marketing have made Indy Now a winner with local advertisers and viewers while reflecting Nexstar’s corporate vision.
KSWB’s Two-Minute Super News Tease Drives Ratings
October 18th, 2021 by Paul GreeleyKSWB San Diego took advantage of people watching a Fox network program to topically promote its late news and the next day’s morning news. The results were impressive.
New WGN Morning News Promo Follows Self-Deprecating Pattern
September 29th, 2021 by Paul GreeleyMarket Share has written about WGN Morning News more than any other news operation. Why? The show and especially the promos are outrageous, real, hilarious and irreverent. Check out its latest effort that’s about to debut.