TVNewsCheck Launches Weekly ‘Marketing Monday’ Newsletter
June 9th, 2021 by Paul GreeleyTVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
WTVO’s High School Quiz Show Wins By Every Measure
June 7th, 2021 by Paul GreeleyWTVO in Rockford, Ill., just completed the seventh season of its high school quiz show, Bergstrom Stateline Quiz Bowl. The station has aired 230 episodes so far. “It has been just hugely successful,” says David Rydell, chairman of the Bergstrom Manufacturing company, the show’s title sponsor.
WGN Chicago Launches Digital-Only Newscasts
June 4th, 2021 by Paul GreeleyWGN, Nexstar’s independent station in Chicago, recently launched, WGN News Now, digital-only newscasts providing news and weather updates each weekday at 1 p.m., 2 p.m. (en Español) and 3 p.m.
Katharyn Howe DeVille Is Right At Home As KTAL’s New CSD
June 2nd, 2021 by Paul GreeleyDeVille, an LSU grad, won’t have to move, or become familiar with the market as Shreveport is her hometown. “The best thing is that I get to do this in my hometown where I am close to my family,” says DeVille.
KRBK’s New Morning Promo is Jumping, Literally
May 19th, 2021 by Paul GreeleyKRBK Springfield, Mo., has a new morning promo that takes the idea of jump-starting your day to a whole new level. And to demonstrate that, the station needed a trampoline.
A Local TV CSD’s Job Search Saga
May 14th, 2021 by Paul GreeleyA local TV creative services director spent seven months looking for a job that needed his unique skill set. Mostly, he got impersonal rejection letters.
WKRG’s New Weather Promo Is Catchy
April 16th, 2021 by Paul GreeleyWhitney Mosley, a promotions producer for WKRG, says the idea came to her when the station needed a new campaign for Chief Meteorologist Ed Bloodsworth. “We wanted the promo to be catchy and simple for people to remember.”
AEs Embrace Ready-Made Ready Spots
April 12th, 2021 by Paul GreeleyTV account executives are turning to Ready Spots, a service offering pre-produced commercials in a wide range of categories, as a quick-turnaround way to get quality spots to clients.
KTVE Earns Best Newscast, Weathercast Awards In Louisiana
April 7th, 2021 by Paul Greeley“Without team work none of this could ever happen, everything we do we do together, everything we win – we win as one,” says Rick Boone, KTVE’s news director.
Yanks, Mets ‘Play Ball’ On WPIX
March 24th, 2021 by Paul Greeley“Since 2017, we’ve been the over the air home to both the Mets and the Yanks,” says Dave McDonald, WPIX’s promotion manager, “so for our seasonal launch campaigns we like to go as big as we can.”