WIVB Ranks First In Buffalo News During February Sweeps
April 19th, 2023 by Paul GreeleyWIVB in Buffalo, N.Y., was the top-ranked local TV news in all dayparts, according to Nielsen’s February 2023 sweeps results. “We want our viewers to see an accurate picture of Buffalo when they consume our news- both good and what needs to be fixed. That approach is really resonating,” says Joe Abouzeid, WIVB’s general manager.
WBRZ Sees A Sure Thing In Sports Betting Programming
June 14th, 2021 by Paul GreeleyAs Louisiana moves closer to legalizing online sports betting, WBRZ, Manship’s ABC affiliate in Baton Rouge, is betting heavily that programs dedicated to those who gamble on sports is the next step for the online sports betting industry to transition from advertising on local TV to programming there.
Holding Pandemic News Viewers Long-Term With Weather
June 2nd, 2020 by Paul GreeleyThursday at 1 ET, join a TVNewsCheck webinar, Turn a Viewership Bump into a Long-Term Trend. Gather your tribe, order lunch in, and prepare to take notes as two station meteorologists and a senior strategist at The Weather Company share their strategies about how to make your news app the go-to-digital site for younger viewers.