“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
As you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
At KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
Two local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.