Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
The University of Central Florida, Orlando’s hometown university, has announced a new endowed journalism scholarship in the name of Wendy Chioji.
When Wendy Chioji died on October 7th, my Facebook feed was literally taken over by people who knew her and wanted to share their pictures and stories about her. Wendy was the news anchor and reporter at WESH, the Hearst NBC affiliate in Orlando, and that’s where our paths crossed. Family, friends, co-workers, other cancer survivors, people who climbed mountains with her and others who were inspired by her strength, her spirit and her composure, share their thoughts here about how Wendy made their lives brighter.
Over two days of coverage on Sept. 2-3, WFTV, Cox’s ABC affiliate in Orlando, had 41% of the adults 25-54 audience in all newscasts combined. During that time, WFTV.com set new benchmarks with page views, sessions and video content plays that reached into the millions.
An employee snapped this fun picture of WOFL Orlando, Fla., VP-GM Mike McClain flipping burgers in the garage bay at the station during hurricane coverage.
New posts last week on TVNewsCheck’s Media Job Center, include job openings from Nexstar and Hearst for their stations in California, Florida and Iowa.
New TV job openings posted last week on TVNewsCheck’s Media Job Center include opportunities at stations owned by Gray, NBC, Meredith, Cox and Graham in Charlotte, Orlando, Atlanta, Boston, San Antonio and the Flint-Saginaw-Bay City area of Michigan.
This past week on TVNewsCheck’s Media Job Center, Tegna, Cox, Hearst, Gray and Quincy have posted job openings at stations in Biringham, Orlando, Phoenix and Waterloo, Iowa.
Mike Newman joins WHBQ from Cox’s ABC affiliate in Orlando, WFTV, where he was the senior promotions producer. “My wife Erin and I can’t wait to experience the food, culture and music of Memphis and make it our new home,” said Newman.