New 2021 Local TV News Promos
January 22nd, 2021 by Paul GreeleyIn 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
Pensacola Promo Producer Writes Award-Winning Screenplay
January 19th, 2021 by Paul GreeleyBy day, Stephen Wise is an Addy award-winning creative services producer for WEAR in Pensacola, Florida. By night, he’s a film-maker and screenplay writer whose latest effort is winning awards at film festivals and the attention of potential investors.
WFTV Reveals 100 Year-Old Massacre Over Voting
November 13th, 2020 by Paul GreeleyIt’s been described as the single bloodiest day in modern American political history, yet it’s also a story held back from most history books. Until now.
The New Us: Local TV Marketing In 2020, Part 3
July 30th, 2020 by Paul GreeleyLocal TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
When TV Station Marketing Is ‘A Force For Good’
June 16th, 2020 by Paul GreeleyWhat if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism, and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group, which owns seven stations.
‘1st to Fight: Pacific War Marines’ Documentary Airing On PBS
May 26th, 2020 by Paul Greeley1st to Fight: Pacific War Marines is the 24th documentary about World War II from Tim Gray, president of the World War II Foundation. Tim Gray is a former local TV sports anchor and reporter who worked at stations in Michigan, Washington State, New York, Rhode Island and Florida.
WESH Telethon Raises Enough For 4.4 Million Meals
April 24th, 2020 by Paul Greeley“With so many people out of work, and kids not getting school meals, we recognized early on the need for food in our community was at an all-time high, we knew there was a way to help,” said, John R. Soapes, WESH’s general manager.
Local TV Marketers Spreading Messages Of Hope, Togetherness
March 22nd, 2020 by Paul GreeleyNow, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
Local TV’s Practical And Positive Responses To Coronavirus
March 20th, 2020 by Paul GreeleyI follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
Wendy Chioji Scholarship Announced By University of Central Florida
November 21st, 2019 by Paul GreeleyThe University of Central Florida, Orlando’s hometown university, has announced a new endowed journalism scholarship in the name of Wendy Chioji.