In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
By day, Stephen Wise is an Addy award-winning creative services producer for WEAR in Pensacola, Florida. By night, he’s a film-maker and screenplay writer whose latest effort is winning awards at film festivals and the attention of potential investors.
It’s been described as the single bloodiest day in modern American political history, yet it’s also a story held back from most history books. Until now.
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for an investigative reporter in Orlando, Fla. (DMA 18), at Graham Media’s CBS affiliate, WKMG.
What if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism, and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group, which owns seven stations.
1st to Fight: Pacific War Marines is the 24th documentary about World War II from Tim Gray, president of the World War II Foundation. Tim Gray is a former local TV sports anchor and reporter who worked at stations in Michigan, Washington State, New York, Rhode Island and Florida.
New TV jobs posted to TVNewsCheck’s Media Job Center include openings for account execs and an investigative MMJ in Florida, Michigan and Indiana at Scripps, Hearst and Weigel stations.
“With so many people out of work, and kids not getting school meals, we recognized early on the need for food in our community was at an all-time high, we knew there was a way to help,” said, John R. Soapes, WESH’s general manager.
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.