Pat Tomasulo

The new campaign, “Very Chicago,” showcases the talents’ interests and personas outside the show. “The emphasis of this campaign is to highlight all of the unique personalities of our WGN Morning News ensemble,” says Jeff Wilson, WGN’s creative services director.

WGN’s daily morning news show has had a decade-long ratings reign among 25-54-year-olds in Chicago. Its successful formula is a humor-laden, laid-back news take drawing on the long relationship between its veteran anchors.