Paul Greeley

Local TV marketers are navigating new territory so far in 2020, one few could have seen coming.  How did they respond? Fourteen local TV creative services directors shared  their thoughts and 42 examples of their stations’ marketing in the 5-part  series, The New Us: Local TV Marketing In 2020.

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a multimedia writer/editor/producer for the Scripps station in Phoenix.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager at Nexstar’s two stations in South Dakota, and an account executive for Hearst’s station in Iowa.

Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.

Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.

In an attempt to find solutions for Houston communities, ABC 13’s investigative team surveyed 125 school districts that are home to about 2.5 million students to understand what fall will bring and to give viewers the most complete back-to-school picture possible.

The set was designed by Devlin Design Group, an award-winning national set design company. Free Lance Staging, owned by Caleb Kennedy and located in Thomasville, North Carolina, was among the companies hired to bring the design to completion.

Local TV marketers are navigating new territory so far in 2020 that few could have seen coming.  In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.

Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.

Telemundo Network and its TV stations are joining forces with national partners to reach tens of millions of U.S. Hispanics across all platforms to inform and provide them with the resources they need to register to vote and take part in the electoral process.