Paul Greeley

WAVE, Gray’s NBC affiliate in Louisville, has released a new 60-second news promo that reminds viewers that they are at the center of the station’s news coverage.

WKMG, Graham Media’s CBS affiliate in Orlando, Fla., changed its traditional weekday 5:30 p.m. newscast entirely to feature original digital content. On the first day, the program doubled its audience.

WXIX in Cincinnati has some new promos for its morning news that are upbeat and entertaining enough to watch over and over. What if watching the morning news helped you have a perfect day?

WDIV, Graham Media’s NBC affiliate in Detroit, saw that a story on its website about an upcoming bridge opening got tremendous engagement. The station doubled down and sent a crew of three people four hours away to make it a promotable event for its broadcast viewers.

Ben Bates has been promoted to marketing director at WWL, Tegna’s CBS affiliate in New Orleans. Prior to WWL, Bates worked in creative services and marketing at stations in Denver, Albuquerque, N.M., and Tegna’s WXIA in Atlanta.

WDJT’s “Don’t Watch Us” news promo calls out the excess of crime coverage in the market and says that’s not us. “Telling someone not to watch your TV station is going to capture their attention,” says Thomas Wegmann, WDJT’s creative services director. And it’s working.

Our America: Lowballed was triggered by the story of how one Black family “whitewashed” their home — stripped it of family photos, artwork, even toiletries — and had a White friend stand in during an appraisal. The appraised value of their home jumped nearly $500,000 from the previous one.

WZMQ, Lilly Broadcasting’s new CBS affiliate in Marquette, Mich., spent almost a year turning a 150-year-old building into a 21st century television studio. On Oct. 3, the station started airing nightly newscasts at 6 and 11. “We had to build this whole thing from the ground up,” says Brian Trauring, the EVP at Lilly.

Brad Panovich, WCNC Charlotte’s chief meteorologist, has had a passion for weather since he was 6 years old. The station found the perfect actor to play Brad as a youngster in a new promo — Panovich’s son Kyler.

Nexstar put news operations of two of its stations together at one location in the nation’s capital and branded it as DC News Now. Now, 100 days into the expansion, it has begun a branding campaign that outlines the central points of its news coverage philosophy.