Is Social Media Still Important For Local TV Audience Development?
August 7th, 2023 by Paul GreeleyCreative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.
The Challenges Facing Local TV Marketers
July 30th, 2023 by Paul GreeleyLocal TV news marketers may have one of the toughest jobs in television — getting viewers to watch their traditional linear newscasts on their TV channel. What can work and what can be done to stop the drain?
WTLV-WJXX’s Testimonial Promos Are ‘Show-Stopping’ Spots
July 24th, 2023 by Paul GreeleyWTLV and WJXX, Tegna’s NBC and ABC affiliates in Jacksonville, Fla., turned to their viewers’ testimonials in a powerful new promotional campaign.
WFVX-WVII Recording Every Maine WWII Veteran Willing To Tell Their Story
July 18th, 2023 by Paul GreeleyWFVX and WVII, the Fox and ABC affiliates in Bangor, Maine, has been interviewing Maine’s WWII veterans and letting them tell their stories in their own words. “It is our mission to find each one of them willing to tell their story,” says Jayson Maker, the stations’ promotion manager.
KARE’s Morning News Formula Grows Viewers In Four Months
July 17th, 2023 by Paul GreeleyKARE, Tegna’s NBC affiliate in Minneapolis, increased its morning news viewers by 90% from Jan. to May 2023. Jim Thomas, KARE’s marketing director, says the reason for KARE 11 Sunrise growth is “not a new formula.”
Digital Desk Gives Viewers More Content On WOIO And Telemundo Cleveland
July 11th, 2023 by Paul GreeleyWhen WOIO, Gray’s CBS affiliate in Cleveland, launched its OTT desk, little did it know that it would lead to a company-wide initiative at Gray and give WOIO the ability to launch a live 6 p.m. newscast on its Telemundo affiliate WTCL.
WSOC’s ‘Get Real’ Project Takes On Charlotte’s Tough Issues
July 10th, 2023 by Paul GreeleyCox-owned WSOC in Charlotte, N.C., began an initiative to address issues that “might not be easy and they might not be the happiest, but it is the right thing to do,” says Deirdre Conley, WSOC’s creative services director.
KVUE Tracks ‘Boomtown’s’ Growth In Austin
June 30th, 2023 by Paul GreeleyAustin is now the second-fastest growing city in the country, and KVUE’s Boomtown project reveals how that growth is affecting housing pricing and its very identity.
WGN Weather Promos Use Amateur Forecasters
June 27th, 2023 by Paul GreeleyIn a new campaign from WGN, Nexstar’s independent station in Chicago, a few viewers were surprised with the opportunity to forecast the weather. CJ Dugan, a senior producer at WGN, says he wanted to “highlight that who you get the weather from is just as important as how you get it.”
‘Film At 11’ Parachuting Into TV Stations To Help With News Marketing
June 12th, 2023 by Paul GreeleyRick Lewchuk, former CNN marketing VP, is working with several TV stations to help them with their news marketing. “We talk about focusing on where they need to have growth right now.”