WAVE’s ‘Cocaine Bear’ Documentary Proves Truth Is Stanger Than Fiction
April 17th, 2023 by Paul GreeleyWAVE in Louisville produced a documentary that took advantage of the hoopla surrounding the fictional movie, Cocaine Bear. In the incredible true story WAVE tells, the bear isn’t even the main character.
WPVI Highlights Women In Its Newsroom The Viewers Never See
April 10th, 2023 by Paul GreeleyWPVI Philadelphia turned the cameras on the women behind the scenes in the newsroom as part of Women’s History Month. “They are the foundation of Action News,” says Thomas Davis, WPVI’s VP and news director.
WQAD Advertiser’s Successful TV Campaign Leads To Testimonial
April 5th, 2023 by Paul GreeleyWQAD Moline, Ill., came up with a TV advertising campaign that was unique to the needs of Matt Wangelin, owner of Wangelin’s Auto. “It really works well for my type of business.”
Rob Dwyer Is The Latest Local TV Marketer To Get GM Stripes
April 3rd, 2023 by Paul GreeleyRob Dwyer, a longtime TV marketer, is the new GM at KCEN in Temple, Texas. What makes TV marketers good candidates to run stations? “We are the great collaborators,” Dwyer says.
WTKR Norfolk Discovers A Super Hero With A Visit To Third Grade
March 29th, 2023 by Paul GreeleyBlaine Stewart, morning news anchor for WTKR in Norfolk, Va., says while corresponding with a third-grade math teacher, he realized she was something special. Stewart says he can be a pretty cranky old man, “but this one hit me right in the feels.”
KING’s Female Anchors Write To Themselves To Celebrate Women’s History Month
March 23rd, 2023 by Paul GreeleyIf you could write a letter to your younger self, what would you say? At KING in Seattle, Olivia Roberts, one of KING’s marketing producers, conceived and produced a campaign featuring three of the station’s women anchor/reporters writing a letter to themselves.
Local TV Sales Use AI To Recruit New Advertisers
March 20th, 2023 by Paul GreeleyLocal TV sales teams can call on a business and show them a polished spec spot that takes just five minutes to make. “It’s translating into more clients and more revenue,” says Rye Addis, the general sales manager at KOAM Pittsburg, Kan.
Misty, WTVQ’s Weather Dog, A Hit With Viewers And The Newsroom
March 16th, 2023 by Paul GreeleyWhen Dillon Gaudet, morning meteorologist on WTVQ, Morris Multimedia’s ABC affiliate in Lexington, Ky., adopted a dog, he was mostly looking for a companion. “But the relationship that Misty has built with the entire newsroom has really stunned me,” says Miranda Combs, WTVQ’s news director.
Jimmy Kimmel Uses WTVF Story To Bust On Congressman
March 14th, 2023 by Paul GreeleyAn investigation by WTVF, Scripps’ CBS affiliate in Nashville, made it all the way to national prominence when Jimmy Kimmel used the story to make fun of Rep. Andy Ogles of Tennessee.
‘Programming Everywhere’ Event An Opportunity For TV Marketers
March 14th, 2023 by Paul GreeleyTV marketing executives who attend Programming Everywhere will see what TV station groups are planning to reinvent local news and extend content on streaming media, and how marketing will lead the way.