WTVA Meteorologist Says Prayer During Tornado: ‘Just Falls Out Of My Mouth’
April 21st, 2023 by Paul GreeleyMatt Laubhan, chief meteorologist at WTVA Tupelo, Miss., knew he was seeing a killer tornado. “At that moment, viewers needed somebody to hold their hand and get them through it,” he says.
WIVB Ranks First In Buffalo News During February Sweeps
April 19th, 2023 by Paul GreeleyWIVB in Buffalo, N.Y., was the top-ranked local TV news in all dayparts, according to Nielsen’s February 2023 sweeps results. “We want our viewers to see an accurate picture of Buffalo when they consume our news- both good and what needs to be fixed. That approach is really resonating,” says Joe Abouzeid, WIVB’s general manager.
WAVE’s ‘Cocaine Bear’ Documentary Proves Truth Is Stanger Than Fiction
April 17th, 2023 by Paul GreeleyWAVE in Louisville produced a documentary that took advantage of the hoopla surrounding the fictional movie, Cocaine Bear. In the incredible true story WAVE tells, the bear isn’t even the main character.
WPVI Highlights Women In Its Newsroom The Viewers Never See
April 10th, 2023 by Paul GreeleyWPVI Philadelphia turned the cameras on the women behind the scenes in the newsroom as part of Women’s History Month. “They are the foundation of Action News,” says Thomas Davis, WPVI’s VP and news director.
WQAD Advertiser’s Successful TV Campaign Leads To Testimonial
April 5th, 2023 by Paul GreeleyWQAD Moline, Ill., came up with a TV advertising campaign that was unique to the needs of Matt Wangelin, owner of Wangelin’s Auto. “It really works well for my type of business.”
Rob Dwyer Is The Latest Local TV Marketer To Get GM Stripes
April 3rd, 2023 by Paul GreeleyRob Dwyer, a longtime TV marketer, is the new GM at KCEN in Temple, Texas. What makes TV marketers good candidates to run stations? “We are the great collaborators,” Dwyer says.
WTKR Norfolk Discovers A Super Hero With A Visit To Third Grade
March 29th, 2023 by Paul GreeleyBlaine Stewart, morning news anchor for WTKR in Norfolk, Va., says while corresponding with a third-grade math teacher, he realized she was something special. Stewart says he can be a pretty cranky old man, “but this one hit me right in the feels.”
KING’s Female Anchors Write To Themselves To Celebrate Women’s History Month
March 23rd, 2023 by Paul GreeleyIf you could write a letter to your younger self, what would you say? At KING in Seattle, Olivia Roberts, one of KING’s marketing producers, conceived and produced a campaign featuring three of the station’s women anchor/reporters writing a letter to themselves.
Local TV Sales Use AI To Recruit New Advertisers
March 20th, 2023 by Paul GreeleyLocal TV sales teams can call on a business and show them a polished spec spot that takes just five minutes to make. “It’s translating into more clients and more revenue,” says Rye Addis, the general sales manager at KOAM Pittsburg, Kan.
Misty, WTVQ’s Weather Dog, A Hit With Viewers And The Newsroom
March 16th, 2023 by Paul GreeleyWhen Dillon Gaudet, morning meteorologist on WTVQ, Morris Multimedia’s ABC affiliate in Lexington, Ky., adopted a dog, he was mostly looking for a companion. “But the relationship that Misty has built with the entire newsroom has really stunned me,” says Miranda Combs, WTVQ’s news director.