Earth-Shaking Breaking News Hits Buffalo TV Stations
February 17th, 2023 by Paul GreeleyOn Monday, Feb. 6, at around 6:15 in the morning, a 3.8-magnitude earthquake struck near Buffalo, N.Y., the strongest recorded in the area in 40 years. Buffalo’s TV stations were airing their morning newscasts at the time and began reporting on the rare phenomenon.
KNXV Gives Phoenix Grandmother Help And Hope In Tenant Dispute
February 15th, 2023 by Paul GreeleyA 72-year-old grandmother is forced from her apartment with little notice. KNXV ABC15 in Phoenix reported the story and the community came forward to help.
WTIC Promo During Super Bowl Announces New Brand
February 13th, 2023 by Paul GreeleyWTIC, Tegna’s Fox61 in Hartford, Conn., ran a 30-second promo during halftime of yesterday’s Super Bowl announcing itself as Connecticut’s News Station.
Tegna Stations Celebrate Black History With Programming Trove
February 13th, 2023 by Paul GreeleyMeredith Conte, Tegna’s VP of marketing, shares how some of the Tegna stations are celebrating Black History Month this year. See the examples and hear from the content creators themselves about their approaches.
WBRC Launching New Weather Campaign On Super Bowl Sunday
February 10th, 2023 by Paul GreeleyWBRC, Gray’s Fox affiliate in Birmingham, Ala., plans to roll out a four-spot weather image campaign on Sunday during the Super Bowl. “This was a different type of campaign, built to not look or feel like a local news promo and to create a ‘stop and look’,” says Nate Mills, WBRC’s creative services director.
Local TV Advertiser Applauds KOSA’s Digital Marketing Campaign In Testimonial
February 6th, 2023 by Paul GreeleyA local advertiser on KOSA in Odessa-Midland, Texas, was so impressed with the digital advertising campaign done for his business by the station that he went on camera to let others know that he wanted “to invest more in that type of advertising.”
Weekends Are Better When You Sign Up For Free ‘Marketing Monday’ Newsletter
February 3rd, 2023 by Paul GreeleyLocal TV people who have signed up for the free Marketing Monday newsletter from TVNewsCheck tend to have a very relaxing weekend. Because they know, come Monday morning, they can count on Marketing Monday newsletter to appear in their inboxes.
KXAN Austin Launches Newsletter On Texas Politics, Government
January 30th, 2023 by Paul GreeleyKXAN, Nexstar’s NBC affiliate in Austin, Texas, has introduced a weekly newsletter to keep residents informed on the top political news of the week. “It really made sense because our station has such a strong history of covering politics,” says Kate Winkle, KXAN’s digital director.
KMOV’s Morning And Late News Ratings Trending Up
January 23rd, 2023 by Paul GreeleyKMOV St. Louis increased viewership for its morning and late news in the fall of 2022. Scott Diener, KMOV’s news director, says since Danielle Ruth Reeves arrived as CSD, “her team has done a great job with the marketing.”
Not Your Typical Local TV News Promos
January 20th, 2023 by Paul GreeleyIn many cases, local TV news promos are easily recognized. But through the years, some stations have gone high concept, hired professional actors or volunteer station employees, to be in carefully scripted skits that don’t look like the news promos you’re used to seeing, at least at first.