At KSTU, An Anchor’s Inspiring Take On Local Journalism
July 18th, 2022 by Paul GreeleyWhen Bob Evans was asked why he comes to work every day at KSTU in Salt Lake City, he began “a very powerful speech we didn’t see coming,” says Darcy Stapleford, a KSTU promotion producer.
KTTV’s Marketing Partnership With Airport Benefits Both
July 11th, 2022 by Paul GreeleyThe Fox Los Angeles O&O needed a partner to reach viewers in one of the city’s fastest growing metro regions and settled on the Ontario International Airport, which handles 6 million travelers annually. A true multiyear partnership was formed that doesn’t involve paid media, but serves both parties.
See How WDSU Promoted A National Award For Breaking News
July 8th, 2022 by Paul GreeleyWDSU New Orleans received the 2021 Sigma Delta Chi award from the Society of Professional Journalists for its breaking news coverage of Hurricane Ida. And then it constructed a promo around that honor that makes a strong claim about the quality of its breaking news coverage.
Breaking Down What ABC, CBS And NBC Promote In Primetime
July 1st, 2022 by Paul GreeleyHow much promotional time do ABC, CBS and NBC have in primetime? A fascinating analysis from the Promax Station Summit shows how many promos they have and how they divide the time between all their priorities.
Promax’s ‘State Of Our Art’ Never Disappoints
July 1st, 2022 by Paul GreeleyAt the annual Promax Station Summit in Las Vegas last week, one of the most inspiring sessions was the annual State Of Our Art. In another chapter of Market Share’s coverage from the Station Summit, you’ll see why State of Our Art never disappoints, year after year.
Stephen Arnold Music Gives Away More Guitars At Promax Station Summit
June 28th, 2022 by Paul GreeleyIn our continuing coverage this week of events and sessions from the 2022 Promax Station Summit, one of the more anticipated is the Stephen Arnold Music guitar giveaway. This year’s event is really a ‘NEWS’ worthy Guitar Giveaway, as it features a guitar from each region of the U.S. (N: North, E: East, W: West, S: South).
WHNS Dramatic Weather App Promo Shows Its Best Feature
June 28th, 2022 by Paul GreeleyWHNS Fox Carolina, Gray’s Fox affiliate in Greenville, S.C., has a new promo to support the Fox Carolina First Alert Weather App launched a couple of months ago. The 30-second promo has only three shots.
45 TV Promos Done With Imagination And No Money
June 27th, 2022 by Paul GreeleyAt the Promax Station Summit in Las Vegas last week, one session, Zero Budget Magic, Doing More With Nothing, showcased promos done by local TV stations with a lot of imagination and practically no budget. Watch all 45 spots shown in the session.
Jennifer Hudson Hopes To Light Up Daytime TV
June 24th, 2022 by Paul GreeleyAt the Promax Station Summit this week in Las Vegas, Warner Bros., which is distributing The Jennifer Hudson Show, wowed an audience of local TV creative services and marketing directors with a presentation that included an appearance by the newest EGOT winner herself.
Watch The Promax Gold Winners In News, Weather And App Promotion
June 24th, 2022 by Paul GreeleyAt the Promax Station Summit at The Mirage in Las Vegas, the gold winners were announced at a luncheon this week. Watch the winners in news image, weather, app promotion and the funniest promo.