Former CNN Worldwide Marketing VP Opens Shop For Local TVFebruary 24th, 2023 by Paul Greeley
Rick Lewchuk, former SVP of creative marketing and brand standards for CNN Worldwide, has started his own marketing company, Film At 11. Lewchuk thinks his experience can help local TV news broadcasters.
KSTU’s Promo Is A Love Letter To UtahFebruary 23rd, 2023 by Paul Greeley
KSTU in Salt Lake City released a new promo during the Super Bowl that uses the lyrics of Utah’s official state song, Utah, We Love Thee. “We started with an idea of a love letter to Utah,” says Darcy Stapleford, KSTU’s senior news promotion producer.
KPRC’s Week-Long Initiative Focuses On Stopping Domestic ViolenceFebruary 21st, 2023 by Paul Greeley
The entire KPRC news team, partnering with law enforcement, nonprofits and legal advocates, contributed on a wealth of subjects, including teen dating violence, relationship red flags, men who are abused, cultural differences, dating app violence, sextortion, abuse in a same-sex relationship, and many others.
New Jobs Posted To TVNewsCheckFebruary 19th, 2023 by Paul Greeley
New jobs posted to TVNewscheck’s Media Job Center include openings for a promotion producer and a sr. director of news strategy.
WDIV Anchor Stresses Need For Accurate Information In Michigan State ShootingFebruary 17th, 2023 by Paul Greeley
Devin Scillian, a news anchor on WDIV in Detroit, shared how misinformation was being posted on various social media sites, and the station was being “so pushed and prodded to share disinformation.”
Earth-Shaking Breaking News Hits Buffalo TV StationsFebruary 17th, 2023 by Paul Greeley
On Monday, Feb. 6, at around 6:15 in the morning, a 3.8-magnitude earthquake struck near Buffalo, N.Y., the strongest recorded in the area in 40 years. Buffalo’s TV stations were airing their morning newscasts at the time and began reporting on the rare phenomenon.
KNXV Gives Phoenix Grandmother Help And Hope In Tenant DisputeFebruary 15th, 2023 by Paul Greeley
A 72-year-old grandmother is forced from her apartment with little notice. KNXV ABC15 in Phoenix reported the story and the community came forward to help.
WTIC Promo During Super Bowl Announces New BrandFebruary 13th, 2023 by Paul Greeley
WTIC, Tegna’s Fox61 in Hartford, Conn., ran a 30-second promo during halftime of yesterday’s Super Bowl announcing itself as Connecticut’s News Station.
Tegna Stations Celebrate Black History With Programming TroveFebruary 13th, 2023 by Paul Greeley
Meredith Conte, Tegna’s VP of marketing, shares how some of the Tegna stations are celebrating Black History Month this year. See the examples and hear from the content creators themselves about their approaches.
WBRC Launching New Weather Campaign On Super Bowl SundayFebruary 10th, 2023 by Paul Greeley
WBRC, Gray’s Fox affiliate in Birmingham, Ala., plans to roll out a four-spot weather image campaign on Sunday during the Super Bowl. “This was a different type of campaign, built to not look or feel like a local news promo and to create a ‘stop and look’,” says Nate Mills, WBRC’s creative services director.