WXIA Asks Parents Skeptical Of School Diversity Programs To Interview Experts
November 1st, 2021 by Paul GreeleyWhen a Georgia county school hired a diversity, equity and inclusion administrator, parents criticized the move. Two agreed to interview experts and allow WXIA to report on what they learned and whether it changed their conclusions.
WTAE Smashes 2,365-Pound Pumpkin For Charity
October 26th, 2021 by Paul GreeleyWho doesn’t want to see what happens when a 2,365 pound pumpkin, the largest grown this year in North America, is dropped 130 feet to the ground?
Stars Align For Stephen Arnold Music, Cox’s WFXT And WHBQ
October 25th, 2021 by Paul GreeleyThe professionals at Stephen Arnold know news music. The creatives at Cox’s TV stations in Boston and Memphis, not so much. The two groups found the perfect collaborative synergy with Stream, a new news music package both stations are using.
Scripps Literacy Campaign Distributing 200,000 Books To Kids
October 20th, 2021 by Paul GreeleyThe national If You Give a Child a Book… campaign will distribute more than 200,000 books to kids in low-income households across the country this school year.
KOAT Launches ‘KOATs For Kids’ Donation Drive
October 19th, 2021 by Paul GreeleyThe coldest temperature recorded in Albuquerque was minus 50 degrees in 1951. So New Mexican children need warm coats to be winter weather ready. And KOAT, Hearst’s ABC affiliate there, is helping with itsannual KOATs for Kids coat drive that starts this week.
KSWB’s Two-Minute Super News Tease Drives Ratings
October 18th, 2021 by Paul GreeleyKSWB San Diego took advantage of people watching a Fox network program to topically promote its late news and the next day’s morning news. The results were impressive.
The Great Debate About Local TV’s Recruitment Challenge
October 15th, 2021 by Paul GreeleyTy Carver’s “Open Mike” opinion piece, Local TV Faces ‘The Great Resignation’ on TVNewsCheck on Oct. 8 started quite the debate. Here I respond specifically to some of Carver’s observations in his op-ed.
KDKA Turkey Fund Celebrates 40 Years Of Helping Local Families
October 13th, 2021 by Paul GreeleyCBS O&O KDKA Pittsburgh is launching its Turkey Fund on Wednesday, Oct. 13, marking the 40-year anniversary of providing food for local families during the Thanksgiving holiday.
Burt Spangler Named WSLS Creative Services Director
October 7th, 2021 by Paul GreeleyWSLS, Graham Media Group’s NBC affiliate in Roanoke, Va., has tapped Burt Spangler to be its new creative services director.
KSTU’s ‘Goats Gone Wild’ Promo Grabs Viewer Interest
October 6th, 2021 by Paul GreeleyDarcy Stapleford, senior promotion producer for KSTU, Scripps’ Fox affiliate in Salt Lake City, was given the job of making a news story about mountains goats interesting and appealing to a wide TV audience that may not care that much about mountain goats.