KDKA Turkey Fund Celebrates 40 Years Of Helping Local Families
October 13th, 2021 by Paul GreeleyCBS O&O KDKA Pittsburgh is launching its Turkey Fund on Wednesday, Oct. 13, marking the 40-year anniversary of providing food for local families during the Thanksgiving holiday.
Burt Spangler Named WSLS Creative Services Director
October 7th, 2021 by Paul GreeleyWSLS, Graham Media Group’s NBC affiliate in Roanoke, Va., has tapped Burt Spangler to be its new creative services director.
KSTU’s ‘Goats Gone Wild’ Promo Grabs Viewer Interest
October 6th, 2021 by Paul GreeleyDarcy Stapleford, senior promotion producer for KSTU, Scripps’ Fox affiliate in Salt Lake City, was given the job of making a news story about mountains goats interesting and appealing to a wide TV audience that may not care that much about mountain goats.
Tears And Hugs Are Plentiful When KVVU’s ‘Surprise Squad’ Arrives
October 4th, 2021 by Paul GreeleySurprise Squad, an offering from Meredith’s Las Vegas Fox affiliate, has been surprising people with random acts of kindness and good will for 500 episodes over eight years. Viewers are sharing the love, and station executives and program sponsors aim to keep the surprises perpetually coming.
NBCUniversal’s ‘Clear The Shelters’ Campaign Finds Homes For 136,000 Animals
October 1st, 2021 by Paul GreeleyThe pets were dogs and cats of course, but rabbits, birds, pigs, hamsters, reptiles and horses were also adopted. More than 1,300 animal shelters and rescues in 49 states, Puerto Rico and Guam participated in this year’s campaign.
KCCI‘s Michelle Parker Inducted Posthumously Into Iowa Broadcasting Association Hall Of Fame
September 30th, 2021 by Paul GreeleyMichelle Parker began her career in the film department at KCCI Des Moines in 1977. She joined the news department as a reporter in 1979, becoming one of Iowa’s first female African-American reporters.
New WGN Morning News Promo Follows Self-Deprecating Pattern
September 29th, 2021 by Paul GreeleyMarket Share has written about WGN Morning News more than any other news operation. Why? The show and especially the promos are outrageous, real, hilarious and irreverent. Check out its latest effort that’s about to debut.
How Did WMSN Get Its New News Anchor To Do That?
September 28th, 2021 by Paul GreeleyWMSN, Sinclair’s Fox affiliate in Madison, Wis., came up with a winning idea to promote its new news anchor through a tie-in to Fox’s popular The Masked Singer.
Millions Tuned Into WWL’s Streaming Content During Hurricane Ida
September 27th, 2021 by Paul GreeleyHurricane Ida roared into Louisiana on Aug. 29, knocking out power to all of New Orleans. During the storm’s approach, landfall and immediate aftermath, WWL, Tegna’s CBS affiliate there, measured more than 15 million video plays on its YouTube channel alone.
KLST’s Giant Football Promo Makes A Big Impression
September 21st, 2021 by Paul GreeleyKLST’s new promo for its high school sports show makes a huge impression by taking visual effects to a whole new level.