In a new campaign from WGN, Nexstar’s independent station in Chicago, a few viewers were surprised with the opportunity to forecast the weather. CJ Dugan, a senior producer at WGN, says he wanted to “highlight that who you get the weather from is just as important as how you get it.”
Rick Lewchuk, former CNN marketing VP, is working with several TV stations to help them with their news marketing. “We talk about focusing on where they need to have growth right now.”
Sinclair’s WPEC in West Palm Beach, Fla., started recording the testimonies as part of a company-wide project. Brent Struense, WPEC’s marketing and creative services director, says, “We cannot imagine what these people endured and survived.”
WYFF held a fundraiser to benefit the Spartanburg Soup Kitchen on Wednesday, May 24. This event also celebrated the memory of WYFF News 4’s Mike McCormick and Aaron Smeltzer, two journalists who died five years ago while covering a storm.
Hawaii News Now, a three-station news operation, has unique coverage requirements due to the state’s history and natural beauty which draws tourists. But it shares the conundrums all local TV stations are facing.
WAPT Jackson, Miss., created a video showing the behind-the-scenes of the inner workings of the station so that when their meteorologists, reporters or anchors visit classrooms or give presentations, they can share the inside story of what they do, and how they do it.
The Wisconsin Broadcasters Association announced the winners for the top local TV promos in the state for news image, weather, sports and topicals. Watch them here.
Graham Media’s Solutionaries is an experiment to grow a YouTube channel from zero based on solutions-based journalism. So far, so good. Overall views on Solutionaries’ YouTube channel are at 1.6 million.
WJZY’s Queen City News Hometown initiative takes the 5 p.m. news on the road every Wednesday. You can say you’re the hometown station, but being out in neighborhoods doing the news speaks volumes.
Matt Laubhan, chief meteorologist at WTVA Tupelo, Miss., knew he was seeing a killer tornado. “At that moment, viewers needed somebody to hold their hand and get them through it,” he says.