WWL New Orleans Branding Change Points To The Future
November 27th, 2023 by Paul GreeleyWWL in New Orleans used its 65th anniversary to take stock of itself. “In this business, at certain points, you have to make certain that you are still hitting the mark that needs to be hit,” says Tod Smith, WWL’s general manager.
WDIV Detroit Launches Newscast With 15-Minute, Commercial-Free Investigation
November 20th, 2023 by Paul GreeleyHow WDIV Detroit’s investigation into an underwater oil pipeline became a broadcasting and digital event is the result of quality content delivered where people want to be served.
Honoring The Best TV Station News Coverage In The Carolinas
November 16th, 2023 by Paul GreeleyThe Radio Television Digital News Association of the Carolinas, RTDNAC, announced its annual awards on Saturday night recognizing excellence in both broadcast and digital media in North Carolina and South Carolina. Watch 10 examples from local TV stations in the Carolinas in five local TV news categories.
Why KWQC Quad Cities Is Reviving A News Branding Campaign From 1991
November 13th, 2023 by Paul GreeleyReviving a 1991 music image campaign goes against the “grain of what television news is nowadays, but that is what we wanted to do,” says Cyle Dickens, creative services branding specialist at Gray’s NBC affiliate.
New Jobs Posted To TVNewsCheck
November 12th, 2023 by Paul GreeleyNew jobs posted to TVNewsCheck’s Media Job Center include openings for a maintenance technician, executive news producer, assistant engineer, reporter/MMJ, local sales manager, content manager and marketing consultant.
KAUZ’s Jaden Knowles Fulfills Dream, Is First Black Meteorologist In Wichita Falls
November 8th, 2023 by Paul GreeleyNicknamed “Weatherman J” by his teammates while playing football and pursuing a degree in meteorology at the University of Oklahoma, Jaden Knowles wanted to be a broadcast meteorologist as far back as he can remember.
How WCAX Pulled Off A ‘Back To The Future’-Themed Weather Promo
November 6th, 2023 by Paul GreeleyTo promote a time change for the morning meteorologist, WCAX Burlington used the most famous time travel machine in movie history.
KAKE Wichita Reporter Gets Exclusive Interview In National First Amendment Story
November 2nd, 2023 by Paul GreeleyYou remember the story: police raided a small-town newspaper in Kansas, seizing computers and phones. Pilar Pedraza, a political reporter for KAKE Wichita, got an exclusive sit-down with the woman at the center of the story.
Get TVN’s ‘Marketing Monday’ Newsletter; Stay Up To Date With This Free Weekly Email
November 1st, 2023 by Paul GreeleyTVNewsCheck has launched Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
WNBC’s ‘Better Get Baquero’ Gets Back $10 Million In Refunds For Consumers
October 31st, 2023 by Paul GreeleyLed by Lynda Baquero, the consumer investigative franchise achieved success through a public commitment to returning every phone call and responding to every online inquiry. All inquiries are answered by the Better Get Baquero team.