Marketing During Covid At Pittsburgh’s KDKA
August 26th, 2020 by Paul Greeley“So you thought digital changed the marketing rules? I’d like to introduce you to March 2020,” wrote Tina Veon, creative services director at KDKA, the CBS O&O in Pittsburgh. “Not only did our world change, so did how we effectively market our television stations. And, what’s even more fun, we got to reinvent our marketing plans … weekly.”
Lilly Broadcasting Ups Brian Trauring To EVP
February 20th, 2020 by Paul GreeleyTrauring will focus on news and marketing with added responsibilities to oversee strategic planning, recruiting and retention, quality control, digital platforms and enhanced synergies between the company’s television and radio stations.
Remembering WESH’s Wendy Chioji
October 11th, 2019 by Paul GreeleyWhen Wendy Chioji died on October 7th, my Facebook feed was literally taken over by people who knew her and wanted to share their pictures and stories about her. Wendy was the news anchor and reporter at WESH, the Hearst NBC affiliate in Orlando, and that’s where our paths crossed. Family, friends, co-workers, other cancer survivors, people who climbed mountains with her and others who were inspired by her strength, her spirit and her composure, share their thoughts here about how Wendy made their lives brighter.
Nexstar Expands Buffalo Bills Games To 8 Markets
August 9th, 2018 by Paul GreeleyEight TV stations in New York and Pennsylvania will broadcast Buffalo Bills pre-season games, potentially reaching more than 4.2 million viewers.
“Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania,” said a principal Buffalo Bills owner.