Perry Sook

Perry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?

In a ground-breaking, comprehensive series of broadcast and digital reports, Nexstar Broadcasting sent a team of journalists on a 10-day mission to offer viewers a unique and revealing look at life along the border from one end to the other. Nexstar’s Border Report Tour started in San Diego on Sunday, Sept. 22, and concluded on Tuesday, Oct. 1 in Brownsville, Texas. Along the way, the team generated more than 50 pieces of original content for digital, hundreds of news stories and more than 130 live shots for broadcast.

WGN’s Morning News has a national reputation, well-earned, as being different from most nearly every other local TV stations’ morning news. Some might say it’s more National Lampoon than news. More Saturday Night Live than news. But according to the May ratings, morning news viewers in Chicago like it more than any other morning newscast.