Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
Working from home for local TV marketers is the new normal, as they say. So let’s have some fun with it. Show me your home studio, desk, set-up, edit station, wherever it is that you’re calling your work station at home. Write a few lines about it and then send the videos (links to YouTube or Vimeo works great) or pictures to me.
I wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.