Paula McDermott Joins WCAU-WWSI As Director Of Strategic PartnershipsJuly 12th, 2021 by Paul Greeley
WCAU and WWSI, NBCUniversal’s NBC and Telemundo stations in Philadelphia, named Paula McDermott as the new Director of Strategic Partnerships. McDermott’s experience, track record, reputation, and intimate knowledge of the Philadelphia market makes her the perfect choice for this critical role.
TVNewsCheck Launches Weekly ‘Marketing Monday’ NewsletterJune 9th, 2021 by Paul Greeley
TVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
WCAU Explores Racial Disparities One Year After George Floyd’s DeathMay 25th, 2021 by Paul Greeley
Race in Philly: One Year Later will examine what has transpired over the past year since George Floyd’s murder, as well as what steps are being taken in response by the city.
WCAU And WWSI Hosting Bilingual Vaccine Phone BankApril 27th, 2021 by Paul Greeley
WCAU and WWSI, the NBC and Telemundo stations in Philadelphia owned by NBCUniversal, are partnering with the New Jersey Department of Health and the Pennsylvania Department of Health to host a bilingual COVID-19 vaccine informational phone bank tomorrow.
WPVI’s ‘Then And Now’ Promo Honors HS SeniorsFebruary 19th, 2021 by Paul Greeley
In 2011, WPVI in Philadelphia, created a promo using 3rd graders for its school closing announcements on the news. A remake of that promo pays homage to high school seniors who have had their world turned upside down due to the pandemic.
WCAU Courts Streaming Viewers With ‘The Lineup’February 1st, 2021 by Paul Greeley
The NBC O&O in Philadelphia just launched a news program developed especially for an audience that is doubling every year — streamers.
WPVI’s Talking Turkeys Make The Best Of A Bad SituationNovember 19th, 2020 by Paul Greeley
Turkeys using Zoom for a virtual meeting? Hey, even gobblers need to practice social distancing. Check out this promo from WPVI, the ABC-owned affiliate in Philadelphia.
WCAU To Air Special On Race Disparities In PhiladelphiaJune 30th, 2020 by Paul Greeley
WCAU, the NBC-owned affiliate in Philadelphia, is partnering with The Philadelphia Tribune to air a 30-minute special designed to advance the conversation about social injustice and racial disparities by providing context for this moment in history.
WPVI Celebrates 50 Years Of ‘Action News’June 18th, 2020 by Paul Greeley
WPVI, mired in last place in the news ratings in the 1960s, changed its format, leading to four straight decades of TV ratings dominance in Philadelphia.
WPVI’s Thanksgiving Parade, A 100-Year Philly TraditionNovember 26th, 2019 by Paul Greeley
WPVI Philadelphia doesn’t just broadcast the parade, it produces it in its entirety. More than 10,000 parade volunteers, marchers, dancers, singers and performers will participate in the parade this year. “We take enormous pride in presenting this wonderful parade to the city we love,” said Bernie Prazenica, WPVI’s general manager.