Philadelphia

WCAU and WWSI, NBCUniversal’s NBC and Telemundo stations in Philadelphia, named Paula McDermott as the new Director of Strategic Partnerships. McDermott’s experience, track record, reputation, and intimate knowledge of the Philadelphia market makes her the perfect choice for this critical role.

TVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.

Race in Philly: One Year Later will examine what has transpired over the past year since George Floyd’s murder, as well as what steps are being taken in response by the city.

WCAU and WWSI, the NBC and Telemundo stations in Philadelphia owned by NBCUniversal, are partnering with the New Jersey Department of Health and the Pennsylvania Department of Health to host a bilingual COVID-19 vaccine informational phone bank tomorrow.

In 2011, WPVI in Philadelphia, created a promo using 3^rd graders for its school closing announcements on the news. A remake of that promo pays homage to high school seniors who have had their world turned upside down due to the pandemic.

The NBC O&O in Philadelphia just launched a news program developed especially for an audience that is doubling every year — streamers.

Turkeys using Zoom for a virtual meeting? Hey, even gobblers need to practice social distancing. Check out this promo from WPVI, the ABC-owned affiliate in Philadelphia.

WCAU, the NBC-owned affiliate in Philadelphia, is partnering with The Philadelphia Tribune to air a 30-minute special designed to advance the conversation about social injustice and racial disparities by providing context for this moment in history.

WPVI, mired in last place in the news ratings in the 1960s, changed its format, leading to four straight decades of TV ratings dominance in Philadelphia.

WPVI Philadelphia doesn’t just broadcast the parade, it produces it in its entirety. More than 10,000 parade volunteers, marchers, dancers, singers and performers will participate in the parade this year. “We take enormous pride in presenting this wonderful parade to the city we love,” said Bernie Prazenica, WPVI’s general manager.