Philadelphia

In a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of Marketing.

The list of syndicated TV programs that have come and gone over the past 8 years would fill a book. Part of Dish Nation’s success is its original concept. Throw popular, well-known morning-drive radio personalities together with a comedian, an old school hip-hop artist, a real housewife, and a sassy fashionista to dish about celebrities and pop culture in the news.

WPVI will distribute 10,000 Kidde smoke alarms to local families in need. Since 1992, with the help of local fire companies, the station  has distributed hundreds of thousands of smoke alarms to residents throughout the Philadelphia area.

United in Tradition will feature holiday-themed, news stories about how local families are spending the December holidays, Hispanic businesses participating in Center City’s Christmas Village, as well as holiday recipes and cultural celebrations.

Easy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.

The 6abc/Dunkin’ Donuts Holiday Food Drive is in full swing and will get a boost today on Giving Tuesday with the annual 6abc/Dunkin’ Donuts Holiday Food Drive telethon. “With the support of our community and our corporate partners, we’re thrilled to be in our 33^rd year to battle hunger in our area.” said Bernie Prazenica, WPVI’s general manager. “Donating is as simple as picking up your phone or clicking on your computer. One dollar provides two meals, so no contribution is too small.”

Philadelphia’s NBC affiliate, WCAU and Telemundo62, host a live interactive special to answer viewers’ questions about breakthroughs and advancements in cancer research spanning prevention, early detection and diagnosis, treatment, and survivorship. “Our goal is to use our multiple platforms on-air and online, to educate, inspire, and spark conversation in two languages about breakthroughs and advancements in cancer,” said Anzio Williams, WCAU’s news director.

WPVI news anchor Jim Gardner will moderate a debate between Pennsylvania’s Senator Bob Casey (D) and Congressman Lou Barletta (R) to air on Sunday morning.