That’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”
WTAE, Hearst’s ABC affiliate in Pittsburgh, spent more than a year to uncover the secretive bid process to lure Amazon’s headquarters, giving viewers an inside view of the station’s ultimately successful court battles culminating in the revelation of an offer of $2 billion in tax incentives.
TV stations have the power to be positive change agents in their communities. Bringing together community leaders to openly discuss issues that divide and unite neighborhoods in a town hall setting can be the first step. Two Hearst affiliates, one in Baltimore and the other in Pittsburgh, are broadcasting town hall meetings that address critical issues facing their communities.
“The Pittsburgh community has endured an intense year of tragedy and conflict,” said Charles W. Wolfertz III, WTAE’s general manager. “This special strives to ask how we heal and move forward together as neighbors.”
Steve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”
Chronicle: Pittsburgh’s Holiday Traditions highlights the remarkable ways the holidays come alive for families in western Pennsylvania. The hour-long program follows the old customs, new traditions and hidden celebrations of the season.
Easy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
World class parks, fishing, river gorges, thousands of miles of trails — all in Pittsburgh. Who knew? An hour-long special explores outdoor life in Western Pennsylvania. “This special just might introduce you to places and experiences you didn’t even know existed,” says Charles W. Wolfertz III, WTAE’s general manager.
To celebrate the station’s 60th anniversary, WTAE chose to draw attention to Pittsburgh’s hungry with an all-day telethon to collect food for the Greater Pittsburgh Community Food Bank. “In our minds the only way to truly honor our 60-year relationship with the Pittsburgh community was to give back,” said Charles W. Wolfertz, WTAE’s general manager.