One year unemployed. It’s a reality for thousands of Pittsburghers. Hearst’s WTAE brings viewers into the struggles, perseverance and hope of people on the unemployment line, one year into the pandemic.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a marketing and promotions producer for Cox and a digital content producer for Hearst.
TV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
TV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.
TV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.
“So you thought digital changed the marketing rules? I’d like to introduce you to March 2020,” wrote Tina Veon, creative services director at KDKA, the CBS O&O in Pittsburgh. “Not only did our world change, so did how we effectively market our television stations. And, what’s even more fun, we got to reinvent our marketing plans … weekly.”
I got an email from Tina Veon, the creative director at KDKA, the CBS-owned affiliate in Pittsburgh, saying that the station did a PSA with some former Steelers/Pens/Pirates players to honor the real life heroes in her town and did I want more info about it. I told her yes, that if she gave me some background, I’d share her story but I would also tell her my Mean Joe Green story.
Project Community: Day of Giving, raised $1.2 million, the equivalent of more than 6 million meals for area communities. It was the largest single day fundraising in the station’s 62-year history.
Enrich your taste buds while enriching your mind, you might say. That’s because this week, Chronicle: Brews of the ‘Burgh taps into the rich history and bold future of brewing in western Pennsylvania.
That’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”