Two Hearst Stations’ Specials Focus On Unity
April 9th, 2019 by Paul GreeleyTV stations have the power to be positive change agents in their communities. Bringing together community leaders to openly discuss issues that divide and unite neighborhoods in a town hall setting can be the first step. Two Hearst affiliates, one in Baltimore and the other in Pittsburgh, are broadcasting town hall meetings that address critical issues facing their communities.
WTAE Chronicles Unity Movement In Pittsburgh
March 22nd, 2019 by Paul Greeley“The Pittsburgh community has endured an intense year of tragedy and conflict,” said Charles W. Wolfertz III, WTAE’s general manager. “This special strives to ask how we heal and move forward together as neighbors.”
Cox’s Steve Riley Retires After 42 Years Marketing TV News
January 9th, 2019 by Paul GreeleySteve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”
WTAE Chronicles Pittsburgh’s Holiday Traditions
December 20th, 2018 by Paul GreeleyChronicle: Pittsburgh’s Holiday Traditions highlights the remarkable ways the holidays come alive for families in western Pennsylvania. The hour-long program follows the old customs, new traditions and hidden celebrations of the season.
TV News Vans As Moving Marketing Icons
December 17th, 2018 by Paul GreeleyEasy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
WTAE Chronicles Pittsburgh’s Natural Wonders
September 19th, 2018 by Paul GreeleyWorld class parks, fishing, river gorges, thousands of miles of trails — all in Pittsburgh. Who knew? An hour-long special explores outdoor life in Western Pennsylvania. “This special just might introduce you to places and experiences you didn’t even know existed,” says Charles W. Wolfertz III, WTAE’s general manager.
WTAE Feeds The Hungry On Its 60th Anniversary
September 11th, 2018 by Paul GreeleyTo celebrate the station’s 60th anniversary, WTAE chose to draw attention to Pittsburgh’s hungry with an all-day telethon to collect food for the Greater Pittsburgh Community Food Bank. “In our minds the only way to truly honor our 60-year relationship with the Pittsburgh community was to give back,” said Charles W. Wolfertz, WTAE’s general manager.