Promax Station Summit

At the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. It’s a simple concept: five stations’ creative services departments are given the same news story to promote. Which one would you say won the Battle of the Promo Superstars?

At the Promax Station Summit in Las Vegas last week, one session, Zero Budget Magic, Doing More With Nothing, showcased promos done by local TV stations with a lot of imagination and practically no budget. Watch all 45 spots shown in the session.

At the Promax Station Summit this week in Las Vegas, Warner Bros., which is distributing The Jennifer Hudson Show, wowed an audience of local TV creative services and marketing directors with a presentation that included an appearance by the newest EGOT winner herself.

At the Promax Station Summit at The Mirage in Las Vegas, the gold winners were announced at a luncheon this week. Watch the winners in news image, weather, app promotion and the funniest promo.

So far, we’ve seen the General Branding/Image: News Station Image awards in markets large, medium and small, the finalists up for best weather promo, and the nominees in the news image category in markets large, medium and small. Now, it’s the funniest promos nominated to possibly win gold by Promax.

One of Promax Station Summit’s signature sessions, Zero Budget Magic: Doing More With Nothing! is  looking for the most creative, most innovative, most resourceful promos produced by local stations in-house for little to no budget, and they hope you’ll send yours.

In a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.

It’s one of the more anticipated events every year at the Promax Station Summit in Las Vegas, when attendees gather around the Stephen Arnold Music kiosk for the guitar giveaway drawing. This year, the contest was done remotely and the winner is a TV station general manager.

Two local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”

When you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.