Promax Station Summit

How much promotional time do ABC, CBS and NBC have in primetime? A fascinating analysis from the Promax Station Summit shows how many promos they have and how they divide the time between all their priorities.

At the annual Promax Station Summit in Las Vegas last week, one of the most inspiring sessions was the annual State Of Our Art. In another chapter of Market Share’s coverage from the Station Summit, you’ll see why State of Our Art never disappoints, year after year.

At the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. It’s a simple concept: five stations’ creative services departments are given the same news story to promote. Which one would you say won the Battle of the Promo Superstars?

At the Promax Station Summit in Las Vegas last week, one session, Zero Budget Magic, Doing More With Nothing, showcased promos done by local TV stations with a lot of imagination and practically no budget. Watch all 45 spots shown in the session.

At the Promax Station Summit this week in Las Vegas, Warner Bros., which is distributing The Jennifer Hudson Show, wowed an audience of local TV creative services and marketing directors with a presentation that included an appearance by the newest EGOT winner herself.

At the Promax Station Summit at The Mirage in Las Vegas, the gold winners were announced at a luncheon this week. Watch the winners in news image, weather, app promotion and the funniest promo.

So far, we’ve seen the General Branding/Image: News Station Image awards in markets large, medium and small, the finalists up for best weather promo, and the nominees in the news image category in markets large, medium and small. Now, it’s the funniest promos nominated to possibly win gold by Promax.

One of Promax Station Summit’s signature sessions, Zero Budget Magic: Doing More With Nothing! is  looking for the most creative, most innovative, most resourceful promos produced by local stations in-house for little to no budget, and they hope you’ll send yours.

In a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.

It’s one of the more anticipated events every year at the Promax Station Summit in Las Vegas, when attendees gather around the Stephen Arnold Music kiosk for the guitar giveaway drawing. This year, the contest was done remotely and the winner is a TV station general manager.