News Directors Get Inspired At Promax Station Summit
July 12th, 2019 by Paul GreeleyTwo local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”
Cultivating Creativity: Tips From Promax Station Summit
June 28th, 2019 by Paul GreeleyWhen you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
TV Promos That Cost Zero, 40 Of Them
June 26th, 2019 by Paul GreeleyAt the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
The World’s Best Spots: Promax Station Summit’s Opening Act
June 24th, 2019 by Paul GreeleyThe State of Our Art has been Promax’s signature opening presentation on Promax Day as long as I can remember. This perennial favorite shows the best video messages from around the world. Powerful, expensive spots created to change minds and perspectives. And hopefully, inspire creativity for local TV marketing people.
Tamron Hall, Among Her People As Promax’s Key Speaker
June 19th, 2019 by Paul GreeleyTamron Hall, the keynote speaker Wednesday at the Promax Station Summit at The Mirage in Las Vegas, held sway in front of a full house of local TV marketing executives. Seated on stage with her executive producer, Bill Geddie, Hall won over the audience with her story of humble origins and hard work in local TV news.
Advice For Promax Station Summit Rookies
June 13th, 2019 by Paul GreeleyFor those attending the Promax Station Summit next week for the first time, and even those who’ve attend every year, here are some tips for surviving and enjoying the annual dust-up in the desert.
Tamron Hall Named Keynote Speaker At Promax Station Summit
May 30th, 2019 by Paul GreeleyAnnual event held June 17-21, 2019 at The Mirage in Las Vegas.