QR Codes On TV: Stations And Their Advertisers Are Buying Into Them
April 25th, 2022 by Paul GreeleyThe use of the QR codes in TV commercials is winning converts among local TV sales execs and their advertising clients. “We were expecting a wave and it’s almost like a tsunami,” says one local advertiser.
KTAL Asks Shreveport Viewers To Switch To It, And Many Do
February 21st, 2022 by Paul GreeleyKTAL in Shreveport, La., saw ratings increases in its main newscasts thanks to a more focused direction and a marketing campaign with a call to action.
QR Codes A Game Changer For TV Stations And Advertisers
February 7th, 2022 by Paul GreeleyTV stations are using Flowcodes to provide a direct link from their local clients’ television advertisements to actual sales. “All of our advertisers have seen phenomenal increases,” says Logan Marshall, the digital sales director for KTVX, Nexstar’s ABC affiliate in Salt Lake City.
Local TV Discovers The Benefits Of QR Codes
August 9th, 2021 by Paul GreeleyQR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.