Someone’s been going around Northeast Indiana throwing paint on buildings. And the perpetrators aren’t ashamed; in fact, they’re proud of what they’ve done.
Their broadcast area was heavily damaged by an Aug. 10 derecho with 140-mph winds that lasted for 45 minutes. There is extensive damage to cities, homes and agriculture stretching from the center of the state and east into Illinois. A 40-mile-wide path of destruction is so severe it can be seen from satellite images.
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
KWWL, Quincy Media’s NBC-CW -affiliate in Waterloo, Iowa (DMA 90), is airing a live, half-hour special on the coronavirus situation. The special, Coronaviris: Facts. Not Fear, airs tonight at 6:30.
Your ad on TVNewsCheck’s Media Job Center just got more compelling because it can now be more than just words. It can be a multimedia experience complete with pictures and videos.
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
When KWWL realized its market had a racial disparity problem, it addressed it head on. “We were greatly disturbed by this ranking and wanted to do something about it,” said Mike Cunningham, the Quincy Media NBC affiliate’s marketing director. Viewers were impressed. “We are blessed to have the caliber of journalists we do in our market,” said one.
When it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend. So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.
This spot isn’t really about snow at all. I like this spot because it didn’t resort to scary news footage of snow. Instead, its simple studio production using fake snow and happy meteorologists dovetailed with its message.
A 23-year-old was killed in an industrial accident. Her employer had intentionally disabled safety features on the press she operated, and was fined just $6,300. WPTA’s investigation revealed that the fines for death on the job in Indiana were so low, “it doesn’t cost that much to kill someone.”