Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
Perry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?
Laurie Kahn has been helping media companies hire full-time employees since she founded Media Staffing Network in 1993. Given her broad and lengthy experience, I wanted to talk to her about the state of TV recruitment, how it has changed over the years and what advice she could offer to those TV companies that need staff and those candidates who are looking for opportunities.