DeVille, an LSU grad, won’t have to move, or become familiar with the market as Shreveport is her hometown. “The best thing is that I get to do this in my hometown where I am close to my family,” says DeVille.
Ty Carver, founder of Carver Talent, a national recruiting firm specializing in placing media professionals, outlines why he thinks the recruiting challenges have changed, the impact of consolidation and why he feels recruiting has gotten tougher in recent years.
Working at or owning a local TV station is temporary. Many worked there before you, leaving their impression on the viewers who live in the market. WTVM in Columbus, Georgia, is celebrating its 65th anniversary through the eyes of the people who worked there through the ages.
WVUE’s late fringe sports programming is a hit for viewers, beating the kings of comedy, Kimmel, Colbert and Fallon. See how WVUE is promoting these sports specials almost every night of the week.
Kristen Hampton, the ‘Good News’ reporter at WBTV, won the Social Media Excellence Award for Individual Talent for her humorous and authentic Facebook videos. “And that’s what I think is so cool because I think I’m kind of obnoxious. But it’s funny that people see the real side of me and they like it.”
WFIE Evansville, Ind.’s marketing department created an hour-long special on sexual violence to air in primetime, normally the role of news. But Brandon Ridge was on a mission. “We could literally be saving someone’s life if we motivate them to get out of a relationship. News does that all the time, but marketing typically doesn’t get to jump into that arena. So for us, we handled it with great respect and dignity.”
WXIX partnered with Cincinnati Bell and the Cincinnati Chapter of the American Red Cross to raise more than $45,000 for Hurricane Michael relief. “While watching the unfolding story of Hurricane Michael,” said WXIX’s general manager, “it became clear FOX19 NOW needed to become involved and send help to those suffering after the storm’s devastation. That’s when we decided to produce all-day coverage to support rescuers and victims of the disaster.”
All day today, WBRC and the Birmingham Salvation Army will be answering phones to collect donations for Hurricane Michael relief efforts. “The region is special to so many of us and we view it as our mission to help those in need in any way we can,” said WBRC’s general manager.
Lyle Schulze was once general manager of WCTI in New Bern, N.C. He emailed me to comment on how WCTI survived Hurricane Florence. “They are to all be commended for their perseverance and courage to continue to deliver life-saving information to the viewers of eastern North Carolina.”
When a carload of fake news hecklers recently shut down a news live shot, Lyle Schulze, the general manager of WIS had seen enough and called police. “It’s getting almost to the point of violence. We remind our reporters that you’re a visible target. It is a little scary.” The incident encouraged the station to sound off.