The New Us: Local TV Marketing In 2020, Part 2
July 28th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
Local TV Marketing: What Now, What Next?
July 16th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. In March, routine and normal turned into uncertainty and fear as the pandemic spread around the country. But what about now? What are your plans going forward?
An Eastern European Country Inspired By Richmond’s ‘Together’ Promo Campaign
May 14th, 2020 by Paul GreeleyWhen four news-producing TV stations in Richmond, Va., joined together in a promotional campaign pledging solidarity to the people of their city during this coronavirus crisis, little did they know that they would end up influencing “journalism on the other side of the globe.”
Richmond TV Stations Join For ‘Together’ Statement
May 1st, 2020 by Paul GreeleyAll four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
Richmond’s Real Heroes Star In WWBT Promo
March 30th, 2020 by Paul GreeleyErik Candiani, marketing director for Gray’s NBC affiliate, said this spot took the entire team to put together, running from one side of the DMA to the other, coming together to shoot 30 people. “This is the kind of message everyone needs right now,” said Candiani.
WWBT’s ‘All Devices’ Promo Grabs You
February 26th, 2020 by Paul Greeley“The results of All Devices (Part II) have been worth it, and the response online has been incredible,” said Erik Candiani, about WWBT’s latest news promo. “Yes, it took a long time. Yes, it was a pain in the butt to pull off, but, people notice. And that’s our job as marketers, right? Get people to notice.”
High School TV Journalists Shine Thanks To Scripps
January 28th, 2020 by Paul GreeleyAll this week, Scripps TV stations are working directly with high schools in their communities to produce original pieces of student journalism. Here are some examples of that collaboration.
WWBT’s Enchanting Holiday Video
December 26th, 2019 by Paul GreeleyErik Candiani, WWBT Richmond’s creative services director, shared the station’s holiday-themed video, which he describes as “more of a festive short than a commercial or promo.”
TV Marketing Openings For Brand Manager And Producer
November 18th, 2019 by Paul GreeleyNew job posts on TVNewsCheck’s Media Job Center include an opening for a brand manager at a broadcast group’s headquarters, and a writer/producer for a station in the nation’s capital.
TV Promos That Cost Zero, 40 Of Them
June 26th, 2019 by Paul GreeleyAt the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.