Rob Dwyer

Throughout his 25-year career, Bailey has held several executive leadership positions. “We are thrilled to have someone with Steve’s depth of experience in programming and marketing join our talented team,” says Joan Barrett, WCNC’s general manager.

Rob Dwyer, a longtime TV marketer, is the new GM at KCEN in Temple, Texas. What makes TV marketers good candidates to run stations? “We are the great collaborators,” Dwyer says.

Brad Panovich, WCNC Charlotte’s chief meteorologist, has had a passion for weather since he was 6 years old. The station found the perfect actor to play Brad as a youngster in a new promo — Panovich’s son Kyler.

Local broadcasters that have budgets to buy outside media face a dizzying array of options. To help navigate the landscape, KDVR Denver and WCNC Charlotte, N.C., are working with Media Partners to make the most of their options.