Roberta Solomon

It’s been tough for the city of Buffalo, N.Y. First, a city used to snow gets a crippling blizzard. Then, a member of the Buffalo Bills football team is carted off the field, and the game is canceled. “These were difficult stories, so we wanted to keep the tone optimistic, positive, a bit uplifting and community-centric,” says Dan Meyers, the marketing director at WGRZ.