Rockford

Diginet channels like Cozi, Antenna TV and BUZZR can’t rely on big budgets to market their channels and programming, so they must get inventive to attract attention. Some attempts to attract viewers to classic TV shows really stink. You could even call it Smell-a-Vision.

WREX, the NBC-CW affiliate in Rockford, Ill., produced a series of news reports, Lives on the Line, to bring awareness about Scott’s Law, or the Mover Over Law, which requires a driver to slow down and move over when approaching any emergency vehicle along the side of the road that displays flashing emergency lights.

The Bergstrom Stateline Quiz Bowl started 5 years ago on WTVO/WQRF.  Since then, more than 1500 students representing more than 50 high school have participated.  “Aside from local news, you don’t see a lot of TV stations producing 40 straight weeks of a locally-originated show like this,” said Kelly Lattimer, WTVO/WQRF’s general manager.

An old-fashioned brains vs. brains quiz show, one high school against another in a fast-paced test of student knowledge is entering into its fifth season on WTVO and WQRF in Rockford, Ill. “It proves that people will still tune in to watch locally originated programming that offers value to the viewer and business owner,” said Kelly Lattimer, WQRF’s general manager.